Partner, Social Media, Mobile & Display Advertising
Prantik Mazumdar is a Partner at HappyMarketer and leads the Social Media, Mobile & Display Advertising practice.
Being an ex-Civil Servant (IE Singapore), Prantik has a deep understanding of the work culture, ethics and standards up held by the Singapore government. In social media, he has extensive experience working with clientele in the public sector (NTUC, IE Singapore, iDA, CII, SICCI), educational institutes (UCLA-NUS, NTU, INSEAD, APMI Kaplan) and retail outlets (Cheers, Courts, Petstore, Brewerkz) Prantik began his career in the civil service with IE Singapore, where he helped companies establish their international presence.
He also led a regional brand consulting company’s operations in India before diving into the world of digital & social media marketing. This experience gives him a holistic understanding of the KPIs of any business venture and helps him craft out digital marketing strategies that are in alignment with business values & goals.
Prantik is an honours graduate from the National University of Singapore with a major in Computer Engineering and a minor in Technopreneurship. During his University days, his venture won the “Young Entrepreneur” category in Startup @ Singapore 2004.
Prantik is a passionate cricket lover and an even more devoted social media user with over 2,000+ Facebook friends, a LinkedIn network comprising of 1800+ professionals and a social media Klout© score of 60 He can be found on Twitter @pranmaz