What We Do

RT @daveliem: Leaked Google Documents Reveal How Much Big Brands Spend on Search Ads http://t.co/ifsC6HM via @mashbusiness @mashable (yesterday)

Work Process – What We Do

Our goal is to get your business more sales from your website. And despite what most marketing gurus would have you believe, this is a lofty goal. Like any good marketing campaign, starting/optimizing a marketing campaign involves several steps like:

  • Strategizing the Big picture ,
  • deciding Website Layout,
  • picking Site Aesthetics,
  • writing Sales Copy,
  • Publishing web content,
  • Search Engine Optimization,
  • Google Adwords,
  • Social media marketing like Facebook
  • … and much much more.

Clients – Who We Work With

We like to work with clients who are excited about online marketing and the difference it can make to their branding, communications & sales. Our clients are usually keen to try new content strategies and committed to taking enough action to see the ROI in their marketing investment.

We usually work with clients who run websites in one of these categories:

  • Technology Consumer Products – Telco, Cable, Internet Providers. Product creators
  • Technology Business Services – Software companies, Web hosts and anyone else who sells to businesses
  • Information Product Businesses – If you run an information blog, article website, sell a book, audio programs
  • Personal Development Services – If you sell hypnotherapy, coaching or development services or seminars

How We Work With Teams & Individuals

Sometimes we do these things ourselves. Sometimes we outsource parts of them. For most small and medium sized projects, we will also train staff in your company to pick up these skills and continue maintainence them in-house. And to that end, we work with everyone in an organization that can play a role in Online communications & marketing.

When we are working with a client, you’ll find us conducting strategy consulting sessions with top management and skills trainings with middle management and all other staff – within a space of hours.

Our goal is this – To help you get a powerful website, and to use that website to increase your revenue. And we are happy to work in any capacity to get that done with our clients.

Services, Consulting & Training in these Areas

Happy Marketer provides strategic consulting & skills training in the following areas: -

  • Online communications strategy
  • Web content & customer communications vision
  • Google AdWords & Pay per click advertising
  • Search engine optimization
  • Website testing with Google Website Optimizer
  • Site & Home page design
  • Website usability analysis
  • Blog, Video & Email marketing