Work Process – What We Do
Our goal is to get you more business from the web.
The web has grown to be a unique kind of beast that has grown to encompass your website, your social media assets, your search visibility, your mobile visibility, your advertising across other websites and much much more.
For most businesses, this is a brand new kind of medium – a generational shift from traditional marketing, branding and lead generation. For others who have been dabbling in digital for a while, the shift has come from Pure Clicks to Conversions and Conversations.
We work with clients of all sizes, and help them figure out how to maximize this medium.
Digital Marketing Services & Camapigns
One part of what we do is complete end-to-end campaigns.
Despite what most marketing gurus would have you believe, running an effective, coordinated campaign that stretches across all these mediums is a lofty goal. We ensure that you’re well represented in the appropriate mediums (everyone doesn’t need a Facebook page, and we’ll give you honest advice on what will work for you).
But more importantly, we take the focus away from traffic to conversions. Measuring and improving the campaign keeping in mind that the final goal of this marketing is drive back more visibility and sales.
Digital Marketing Training & Workshops
The other part of what we do is digital marketing training.
The biggest challenge most marketers face is that this landscape is constantly changing. Not a week goes by where Facebook, Google, Microsoft, Apple or another behemoth doesn’t launch a new feature or product that doesn’t affect you. Things are always in flux, and for a marketing team that’s deep into running things, it becomes a challenge to just keep up to date.
Our trainings not only bring the latest news and tools to marketers, but we also make sure they are aware of global trends and best practices. All of our trainings are based on practical hands-on experience we’ve gained over a combined 20 years of Digital marketing in the team.
Services, Consulting & Training in these Areas
Happy Marketer provides strategic consulting & skills training in the following areas: -
- Online communications strategy
- Web content & customer communications vision
- Google AdWords & Pay per click advertising
- Search engine optimization
- Website Content & Strategy
- Site & Home page design
- Website usability analysis
- Facebook Page, Timeline and Fan Engagement
- Web Video creation and Youtube Marketing
- Digital Advertising Premium Buys
- Digital Advertising RON (Run of Network) buys
- Blog, Video & Email marketing