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How can brand pages deal with Facebook’s algorithm changes?

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Social Media Professionals have this love hate relationship with Facebook. We love it when they introduce a new feature which helps us reach or engage more audience, but we hate the lack of control when they change the algorithm. Since January 2014, a lot of us have been worried about the impact of these changes on our brand pages. And …

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Best Practices for Brands on Pinterest

Best Practices for Brands on Pinterest

When it comes to Pinterest, not all brands are quite sure what to do with it. So here are some of the ‘pinteresting’ practices that a brand can follow on the social image-gathering site! Best Practices for Brands on Pinterest from Happy Marketer Private Ltd

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How Not to Land on 10 Biggest Social Media Fails

How Not to Land on 10 Biggest Social Media Fails

Social media marketing is a tricky business which can affect your business both positively and negatively. While it is good to be active, share timely content and interact with your customers, there are somethings that a brand should never do on social. Here are a list of 10 things you should avoid on social media! How Not to Land on …

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What Facebook’s Whatsapp Acquisition Means for Marketers?

In my recently published article by Campaign Asia, I had outlined potential scenarios for how Facebook will integrate new toy Whatsapp into the offering, and what opportunities brands might get out of the blockbuster deal. Here is an infographic which explains the entire article in a glance!

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Our Memorable Staycation at the Village Katong Hotel

Recently my fiance and I enjoyed a one night stay at the Village Katong Hotel. We enjoyed our stay tremendously that we decided to share our experience with others. The account of our stay is from her point of view. Enjoy and let me know your thoughts! I am a professional financial consultant who works in Singapore. My boyfriend planned …

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Google Updates 2013

Adrank Update

This year Google has changed some features in Adwords which has been very helpful in improving the performance of our ads. Some of the changes are listed below: Ad Rank formula changed: Ad rank is the position of your ad in the search engine results page. Earlier position was dictated by a combination of two factors, the keyword’s Quality Score …

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How New Universal Analytics Features Will Empower Web Analyst?

Upgrading Google Analytics

What is Google Analytics? Google Analytics is most popular website statistics service by Google, provides detailed stats about website’s traffic and traffic sources and measures conversions and website sales. – 55% of the 10,000 most popular websites use Google Analytics. – Globally 85% websites use Google Analytics. Asynchronous tracking code is latest version of Google Analytics tracking code, which is …

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10 Social Media Blunders in 2013

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2013 wouldn’t be complete without a few social media fails. There are at least as many fails going on in the marketing social sphere as wins, and the fails are often epic. These fails included many big brands and organizations posting offensive tweets, questionable ad campaigns or controversial company statements. 1. Star Sports India Star Sports India tweeted ‘Chup Betichod’ …

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Is Impressions Even a Good Metric to be Measured in Social Media?

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‘Social Media Impressions’, a fail-safe analytic tool which social media marketers use on a day to day basis. This number which is normally in tens of thousands or millions surely makes your client smile when put on the report deck, but is ‘Impressions’ the metric what you’ve to actually measure to calculate Social Media ROI? Almost every social media tool-set …

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6 Steps to Improve Your Instagram Brand Page in 2014

Instagram

As opposed to popular belief that Instagram is only for photography lovers, it made its place in one of the top tools of advertising. Do you know that Instagram can help your brand increase its awareness as well as the brand equity in the clutter of so many social media platforms? As per Comscore report, Instagram is the 10th largest …

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