If a picture is worth a 1000 words, then a video is worth 1000 pictures, or a lot of words. People love videos: it’s more engaging than pictures and text and gives so much more information in a shorter period of time. For years companies have been using video marketing and more than 2/3rds of …
4 Great Social Media Education Ideas
It’s hard to keep up with the pace of innovation that is coming from the internet. Businesses and education are struggling to make use of new Web 2.0 trends like social media. Social media has enabled everyone to connect and collaborate on a scale so easy and so quickly like never before.
Young students who have grown up in the internet age are used to its fast-paced nature and are already using it for school projects. Unfortunately for teachers and educators, most who have started using the web the last 10 years, fall short on fully utilizing the web’s tools that their students are so familiar with.
Social Media is what’s happening now on the web, and it’s here to stay. Here are some creative ideas on using Social Media Education in your classroom.
6 Essential Online Properties To Target For Singapore Businesses
Singaporean businesses are slowly adapting towards web marketing. Even with the hectic pace on this little island, businesses can still promote themselves online with minimum effort. The trick is…where? Here are the 6 biggest online properties Singapore businesses need to have presence on. Google The world’s most popular website with a 78% market share among …
Google Analytics Master Class (GAMC) in Malaysia 2010
We barely got a breather from the Google Analytics Master Class in Singapore last Tuesday and we found ourselves on an early flight to Kuala Lumpur in Kuala Lumpur (KL), Malaysia. Since we’ve never done business in KL (yet!), we didn’t know what to expect at this conference. Last year, the GAMC was only held …
Google Analytics Master Class, Singapore 2010
Yesterday we were at the Mandarin Hotel in Orchard to attend the Google Analytics Master Class for South East Asia. According to the organizers, over 700 people RSVPed to the event and judging from the turn out, close to 700 people actually showed up! It was a great turn out. Happy Marketer also had a …
The Rapid Rise of Google & Facebook in Singapore
In the last 10 years, the Internet has broken all the “traditional rules” of marketing and consumer behavior.In the past, the traditional, linear, one-way path of companies promoting their products worked well with consumers receiving the messages. Back then, because of the limited number of marketing channels, the only thing companies could focus on was getting more eyeballs. And because of the linear nature of consumer reaction, that would usually be enough to influence consumers into purchasing the product.
How to Integrate Your Business With New Social Media
There’s a lot of information on how social media can work for your business. But how do you get started? Follow these simple steps to get your business caught up to the social media marketing strategies.
6 Ways to Gain Your Customer’s Trust Online
Trust is hard to find these days. We are relentlessly bombarded with advertising messages all day, and as a result, we grow skeptical and even resistant of their marketing promises. No one cares what have to say until they know how much you care about them. Follow this simple tips on how to you can earn your customer’s trust online.
I'm now an Qualified Analytics Individual!
Okay, time to congratulate me – I just got another certification from Google! (Okay, if you’re not my biggest fan – the first one was the AdWords Qualification back in 2005) I’m now a Qualified Analytics Individual, which basically means I’ve gone through a pretty rigorous training to set up, understand and analyze Google Analytics …
Awesome Google Marketing Boot Camp!
Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges. We had every kind of business in there – from …
