Starting out as a marketer? Here are my 2 cents!

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The past few weeks have been extra eventful at work. As some of you might know, Happy Marketer submitted to a bunch of awards this year and our big boss Rachit, being as kind as ever, nominated me as “The Most Promising Newcomer” for the Mumbrella Asia Awards 2015. To our surprise, I made it to the final two and …

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Twitter adds ‘Confirmation’ step to TweetDeck

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What can be the worst nightmare of a social media manager? Any guesses? As a social media manager, one of my worst nightmares is posting a personal tweet from a brand account or posting a tweet meant for one brand from another brand account. It can potentially put your career at risk as well as invite some unwanted PR attention …

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Mumbrella Asia Awards 2015

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We kicked off 2015 with our very first batch of submissions to a bunch of awards, both at the local and regional levels. Two of our major submissions were to the Marketing Magazine’s Agency of the Year (AOTY) awards and the Mumbrella Asia Awards. And guess what! We got nominated for 5 categories in all Yesterday, we attended the Mumbrella Asia …

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Tweets to now feature in Google Search Results Again

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Three years after the rumored disintegration of the relationship between Twitter and Google, some of the mobile screens, recently, have been displaying the Google search results with relevant tweets featured in them. A look at Google’s partnership with Twitter These are the outcomes of a small trial conducted by the Search Engine Giant apropos the deal that it entered with …

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Top UI, UX & Design Mistakes Most Singapore Websites Thankfully Avoiding

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Note – The following guest post is written by Owen Xia, one of the trainers for Happy Marketer’s course on covering everything related to UI, UX, Design and applying to to Digital Marketing channels like Websites, Mobile Apps, Mobile Sites, Digital Advertising, Social Media and Content Marketing. Call (+65) 6653 8065 or email for more information or registration. Have …

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5 Habits You Should Abandon Now To Improve Productivity


Here are 5 habits you should ditch right away to improve your productivity!

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A Quick Reference Guide for your Social Media Designs

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Marketers and brands spend hours building a campaign or creating an advertisement online. While they put such long hours trying to articulate an idea in the best way possible, all it takes to ruin the campaign or advertisement is one wrongly used image. We understand that the image sizes for advertisements, picture posts for social networks always keep changing and …

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How to run a Cohorts analysis on Google Analytics?

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All marketing operation rests on the principles of STP (Segmentation, Targeting and Positioning). While the constant struggle for  the marketers is to identify the right segments to get the right message across to the target audience. Google has made online segmentation easier by adding in a Cohorts analysis to its free Google Analytics offering. This kind of analysis is extremely …

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Four Elements Of Digital Agency

Like any other business, Digital Agency also has its core elements. No matter whatever we do to improve the business and plan for growth, if we end up ignoring these basic elements, then things will fall apart sooner or later. Here are the four key elements to keep in mind when it comes to a day-to-day agency business.   1. …

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How Can Brands Leverage Facebook’s New Call-To-Action Buttons?

  On December 11, 2014, Facebook announced a major update for the marketers – Call-To-Action (CTA) buttons for the business pages on Facebook. This feature was in beta testing phase since quite a long time and Facebook has slowly started rolling out this to page owners. Luckily, I managed to get access to this important feature for one of the …

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