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How To Make Ideas Stick

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Based on Chip & Dan Heath’s bestseller ‘Made to Stick’, this slide deck shows how we can apply 6 rules to make our own messages “stick”. With social media case studies from Mc Donalds Gol! World Cup Brasil commercial, P&G’s #LikeAGirl campaign, Dumb Ways to Die and more. How To Make Ideas Stick from Happy Marketer Private Ltd

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Why Happy Marketers have been spending a lot of time in office? – The mystery unfolds.

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Walk in to our office at 9am in the morning and we are already at work, playing good music and catching up on gossip and work of course! (I did not miss that!) Surprisingly, even if you visit us late in the evening, there we are! Experimenting on some cool graphic designing tools, discussing our next content strategy with our …

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Six Steps To ‘Go Viral’

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What makes content go viral?  It’s a tough question, but when you look around, there’s some people who are able to craft contagious content every single time. What’s their secret? Do they know something you don’t?  The answer is Yes! They do! And while they may not be aware of it, they know how to push the little “traffic buttons” …

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Top 3 Reasons why Google was the Loser in Apple’s OSX Yosemite and iOS8 Launch

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Last night, Apple launched iOS 8 and OS X 10.10 (it’s pronounced oh-ess-ten-ten-point-ten) to much fanfare in an audience of over 6,000 developers and hundreds of digital media outlets. And while it’s got rave reviews on it’s own (From The Verge, Cnet, Ars Technica, Time Magazine), what I’m interested in looking at today is the shift in landscape, and the …

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25 Surprising Facts about Brands

25 Surprising Facts about Brands

Do we really know everything about the brands that we come across everyday? Probably not. 25 Surprising Facts about Brands from Happy Marketer Private Ltd

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Google’s #StepInsideAdWords Announcements – April 2014

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Today, Google held a widely promoted livestream event where the VP of Product Development rolled out a number of product & feature announcements. Update 1 (1:22am, 23 April 2014) – Google’s official blog post on the topic is also live now. Check it out here – http://adwords.blogspot.com/2014/04/sharing-latest-adwords-innovations.html It wasn’t quite the barn burner that people expected, in terms of overall …

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How can brand pages deal with Facebook’s algorithm changes?

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Social Media Professionals have this love hate relationship with Facebook. We love it when they introduce a new feature which helps us reach or engage more audience, but we hate the lack of control when they change the algorithm. Since January 2014, a lot of us have been worried about the impact of these changes on our brand pages. And …

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Best Practices for Brands on Pinterest

Best Practices for Brands on Pinterest

When it comes to Pinterest, not all brands are quite sure what to do with it. So here are some of the ‘pinteresting’ practices that a brand can follow on the social image-gathering site! Best Practices for Brands on Pinterest from Happy Marketer Private Ltd

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How Not to Land on 10 Biggest Social Media Fails

How Not to Land on 10 Biggest Social Media Fails

Social media marketing is a tricky business which can affect your business both positively and negatively. While it is good to be active, share timely content and interact with your customers, there are somethings that a brand should never do on social. Here are a list of 10 things you should avoid on social media! How Not to Land on …

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What Facebook’s Whatsapp Acquisition Means for Marketers?

In my recently published article by Campaign Asia, I had outlined potential scenarios for how Facebook will integrate new toy Whatsapp into the offering, and what opportunities brands might get out of the blockbuster deal. Here is an infographic which explains the entire article in a glance!

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