How to run a Cohorts analysis on Google Analytics?

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All marketing operation rests on the principles of STP (Segmentation, Targeting and Positioning). While the constant struggle for  the marketers is to identify the right segments to get the right message across to the target audience. Google has made online segmentation easier by adding in a Cohorts analysis to its free Google Analytics offering. This kind of analysis is extremely …

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Four Elements Of Digital Agency

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Like any other business, Digital Agency also has its core elements. No matter whatever we do to improve the business and plan for growth, if we end up ignoring these basic elements, then things will fall apart sooner or later. Here are the four key elements to keep in mind when it comes to a day-to-day agency business.   1. …

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How Can Brands Leverage Facebook’s New Call-To-Action Buttons?


  On December 11, 2014, Facebook announced a major update for the marketers – Call-To-Action (CTA) buttons for the business pages on Facebook. This feature was in beta testing phase since quite a long time and Facebook has slowly started rolling out this to page owners. Luckily, I managed to get access to this important feature for one of the …

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Rantings & Ravings Of A Designer


  In an idealistic world, designers should have been the happiest people. Just think how lucky one should be to play around with colours, forms and space, aesthetically arranging elements to impart that stunning visual appeal. Designers are among those profound beings who can visualise, appreciate and create beauty accordingly to the need. Imagine all the consumables in the world …

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Web & Social Analytics: 10 Predictions for 2015

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  As we come to the end of another wonderful year, it seems like a perfect moment to start looking ahead to see what’s in store for the digital industry. Here’s presenting 10 awesome predictions related to Analytics. Do visit our section on the Google Technical Training Courses that we offer? 1. Real-Time Analytics will Rule We are going to move ahead from …

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SEO & Content Marketing: 15 Predictions for 2015

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  As we come to the end of another wonderful year, it seems like a perfect moment to start looking ahead to see what’s in store for the digital industry. As you know that it takes two to tango, SEO alone cannot stand tall as building content strategies is equally crucial. Both entities are so closely tangled up that you cannot …

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SEM & Display Advertising: 15 Predictions for 2015

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It’s that time of the year again – A time for fun, fanfare, happiness, wishes & blessings. And then, there are lists! From bucket lists to resolutions, from countdowns to predictions, from things that worked to things that didn’t. If you’re a marketer, there are more such lists, more such trends and more searching to do. Not to worry though, …

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UI/UX/Design for the Web: 15 Predictions for 2015


Design is and always will be, one of the fundamental aspects of marketing. With the incoming era of the digital age, this has impacted greatly how design has evolved. Websites 1. Mobile Strategy First As people start surfing the net on various platforms, such as different sized mobiles and tablets, having a responsive website to cater to this is of …

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Social Media: 15 Predictions for 2015

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It’s been a decade since the world has enjoyed the ever-evolving phenomenon of social media. I sometimes really wonder how did we spend the 3-5 hours per day that we currently spend on Facebook, LinkedIn, Twitter, Whatsapp & Instagram pre-2003 when neither of the networks existed?! Perhaps we spent it reading, chatting on ICQ & MSN, playing ‘Snake’ on our …

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Conversion Rate Optimization: Guest Post

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Wondering as to how to measure your website’s conversion rate! Here’s a cool infographic, which gives you 4 crucial aspects on how to measure your conversion rates.  PS: The infographic hails from Lisa Hallgren, Managing Director | DPFOC (a digital marketing agency).  

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