We barely got a breather from the Google Analytics Master Class in Singapore last Tuesday and we found ourselves on an early flight to Kuala Lumpur in Kuala Lumpur (KL), Malaysia. Since we’ve never done business in KL (yet!), we didn’t know what to expect at this conference. Last year, the GAMC was only held …
Google Analytics Master Class, Singapore 2010
Update: The official Google produced video of Rachit’s presentation on Price Testing using Google Website Optimizer is now live on YouTube – link here. It’s also embedded below for your viewing pleasure! The rest of the report follows after the video … Yesterday we were at the Mandarin Hotel in Orchard to attend the Google …
The Rapid Rise of Google & Facebook in Singapore
In the last 10 years, the Internet has broken all the “traditional rules” of marketing and consumer behavior.In the past, the traditional, linear, one-way path of companies promoting their products worked well with consumers receiving the messages. Back then, because of the limited number of marketing channels, the only thing companies could focus on was getting more eyeballs. And because of the linear nature of consumer reaction, that would usually be enough to influence consumers into purchasing the product.
How to Integrate Your Business With New Social Media
There’s a lot of information on how social media can work for your business. But how do you get started? Follow these simple steps to get your business caught up to the social media marketing strategies.
6 Ways to Gain Your Customer’s Trust Online
Trust is hard to find these days. We are relentlessly bombarded with advertising messages all day, and as a result, we grow skeptical and even resistant of their marketing promises. No one cares what have to say until they know how much you care about them. Follow this simple tips on how to you can earn your customer’s trust online.
Working With Your WordPress Site
Video WordPress Tutorials – Working With Your WordPress Site On this page, you’ll find wordpress tutorials on how to edit your site and add new content to your site. These are especially designed for our clients, but anyone with WordPress sites can follow these instructions to manage their sites. Some of these videos are based …
I’m now an Qualified Analytics Individual!
Okay, time to congratulate me – I just got another certification from Google! (Okay, if you’re not my biggest fan – the first one was the AdWords Qualification back in 2005) I’m now a Qualified Analytics Individual, which basically means I’ve gone through a pretty rigorous training to set up, understand and analyze Google Analytics …
Awesome Google Marketing Boot Camp!
Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges. We had every kind of business in there – from …
Do You Do Facebook Advertising?
Now, according to a study released by ComScore, Facebook has overtaken MySpace for the number 1 spot in social networking.Facebook is also the fastest growing social network – it’s rate of growth since last year has been about 150% … MySpace? A measly 3% …
Basically all the signs lead to Facebook advertising – it seems like it will be the hottest place after Google AdWords to advertise next …
Yahoo’s A Fickle Girlfriend: Microsoft’s Dumped, Google’s Loved!
A few hours ago, Yahoo gave up on its talks with Microsoft and decided that a search deal with them wasn’t going to be worth it. Pretty expected reaction considering Microsoft had dumped Yahoo and refused to buy the business as a whole after Yahoo had acted all cheerleader like in the last negotiation. It’s …
