Get Your Keywords Right! – Intro to the Google AdWords Keyword Tool
This summer while working full-time at Happy Marketer, I picked up a lot of skills and one of the tools I learnt to use is “Google AdWords” I must say, it requires a lot of exploring to get started with it. A very important step even before diving into Ad Words is to actually create ads and ad campaigns is “keyword research”. Hence …
How Social are Indian B-Schools?
India is a booming MBA market with 3500 MBA institutes, including about 300 PGDM institutions, with over 500,000 students enrolled in various MBA or PGDM programs. However, today, the Indian MBA market is going through a crucial phase of Shake-out & Consolidation As our lives become more digitally enabled and connected, the way we research and source information is changing …
Google vs. Yahoo Search Marketing Tools – How do they compare?
Yahoo Search Marketing / Bing AdCenter manage their PPC search campaigns through Microsoft AdCenter paid search platform. The two mostly used tools to manage Yahoo Search Marketing / Bing AdCenter accounts are AdCenter UI and AdCenter Desktop. Google Adwords and AdCenter UI have many similarities, one major difference is Google allows you to manage Search and Display Network on the …
Want To Know What the Online Video Market Is Like In China?
Can you imagine a world without YouTube? Yes, it is China. Even though the worlds biggest online video website is not accessible in China, it does not stop Chinese internet users from watching online video every day. In fact, the online video user base has doubled from 2007’s 160 million to 325 million at the end of 2011. Moreover, …
Google and its Struggle with SoLoMo
This is the first in a series of articles covering Google’s recent changes, and how marketers will be affected by these moves in their 2013 marketing efforts. Some of these ideas were first presented at SoLoMo Thursday, an event I spoke at in August 2012. For slides from the event, get them at SlideShare. What is SoLoMo? Most part of …
G2000 Singapore goes SoLoMo
After a pretty long, productive week I was enjoying a relaxed foot massage at Kenko in Vivo City, when my homie Eshaan pinged me saying can I come over the G2000 outlet after my massage. I inquired why and he said he needed to use my iPhone to avail a 50% discount on some trousers he wanted to buy. Now …
Some Digital Marketing Ideas Indian E commerce Players Betting on!
Indian Ecommerce industry is poised to grow by more than five-fold by 2016 as the number of online buyers and per capita online spending increase rapidl, forecasting a CAGR of 57% by 2016. In this evolving phase, there are many interesting marketing ideas which major players are betting on to get the major pie. Let’s look at some of …
Top 5 Video Marketing Tips and Examples
I watch videos everyday to figure how to make a great video. However, I’ve discovered that there’s no secret formula to creating engaging and entertaining content – it’s all over YouTube. Here are some of my biggest inspirations for creating awesome video content. Watch and get inspired. Video Marketing Tip #1 – Be unpredictable and unusual The “Will It Blend?” …
My Favorite Charitable Campaign on Facebook in India- Satyamev Jayate (Truth Alone Prevails)
An Indian television talk show that aired on various channels within Star Network along with Doordarshan’s DD National. The first season of the show premiered on 6 May 2012 and marked the television debut of popular Bollywood actor and filmmaker Aamir Khan. While Hindi is the primary language of the show, it was also dubbed and simulcast in other Indian languages such as Bengali, Malayalam, Marathi, Tamil and Telugu. Satyamev …
A Day In The Life Of An Online Video Editor
I have never imagined taking an intern job as a video editor. Videography was just an interest that I picked up in the first year of university life. Before that, I was an amateur photographer and graphic designer. Happy Marketer gave me the chance to explore videography more in depth and make it an essential work of my …
