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Let’s Walk You Through Enhanced Campaigns!

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Internet is now made available on many devices; hence people keep switching between devices to figure out what works best for them based on where they are and what they are looking for. Advertisers should bear this in mind and focus on reaching the right people in the right context, than just targeting on one specific device. AdWords Enhanced Campaign …

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4 Things Brands Should Keep in Mind Before Going Social

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Being a marketer, I always look at the brand and its’ positioning in online media which in most case is an extension of their offline presence. Surprisingly, some brands have transitioned quite well from offline to online. On the contrary, some brands exist only in online media. I am here wearing the lens of a brand manager and taking a …

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Apps Apps Everywhere!

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With the usage of social media and digital technology increasing by the days, applications and games have become a very useful creation of technology to assist us in our daily activities. Whatever you may need help with, there is bound to be an app created out there to fulfill your needs. So you say you don’t understand what an app …

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Everything That’s New with Google AdWords [Q1 2013]

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Google Analytics and AdWords are 2 great tools that Google offers for marketers. These tools constantly get updated with new features and design changes to improve the experience of the users. In this post, I am going to walk through some of the most recent changes in Google AdWords. Google Adwords API Updates Advertisers can now export their ad campaigns from Google …

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Google Analytics Updates in Q1 2013

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Google Analytics has rolled out several new/ modified features in past few months and in this blog post I am going to cover these features. Given below are the new features in Google Analytics that I am going to talk about – Top Navigation Changes Recent Profiles New Widget Types in Dashboard Change History Custom Dashboards Left Navigation Changes Top …

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New Advertising Options On Twitter

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Twitter, the rapidly growing social media site, has proved to be quite effective for businesses to reach their customers. With introduction of Vine, advertisers have been coming up with interesting ways to generate content with 6 sec videos to engage their followers. Recently, Twitter also announced new features & analytics tools which will help advertisers and small businesses to reach …

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[Part 2] SEO Audit for Websites

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In my previous post about SEO Audit I had covered basic audit and technical audit including a section about Google Webmaster tools. In this post I am going to focus on the following SEO Audit topics: 1. Content Audit Meta Tags Heading Tags Internal Linking 2. Website Structure 1. Content Audit As most of us know content is the king …

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Happy Hour Ep.16 – What is NUS Confessions?

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The crazy things that people will do on the web. Recently catching a lot of heat on the interwebs was anonymous confessions. Apparently there’s an inherent urge in humans beings to share our deepest secrets with all of the internet and people love reading it! The latest craze in Singapore originates from a facebook page called NUS Confessions. Students, or …

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Ready for Facebook Graph Search & the new News Feed?

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Facebook is my favourite social network! Not just because it’s fun and useful, but also because it never fails to amaze me. This time, I am excited about two new cool features that Facebook is now rolling out gradually: Graph Search and the new News Feed. These two features are probably the biggest updates after the new “timeline”. So, let’s …

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Building Brand Authority & Thought via Digital for B2B Brands

Often we have large, respected B2B brands come up to us and say “We want to adopt digital marketing. Can we start a Facebook page and aim to get 50,000 Likes?”. Now, while its encouraging to see their  new found enthusiasm for digital and to smell the potential revenue opportunity for us, when questioned about the objective of their brief, …

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