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How To Get Started With TrueView Ads On YouTube

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With over 100 hours of video uploads every minute, YouTube has quickly become the most dominant force where online video sharing is concerned. And video viewing doesn’t seem to be slowing down any time soon. Currently, there are more than 1 billion unique users who visit YouTube each month. If you’re ready to advertise on YouTube for the first time …

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This Week’s 4 Digital Marketing Infographics You Can’t Miss!

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Ok friends. We are back with our Digital Marketing Tips! This week, we have couple of SEO Tips for your E-Commerce website, the latest LinkedIn stats, few quick tips to Optimize Your Video and then we take you through the benefits of combining AdWords & Analytics Data. Tip #1: Google will be targeting poor quality e-commerce websites this year. Are …

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Google Tag Manager Implementation Part II

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In my last blog post, I have given overview of Google Tag Manager that highlights structure, interface of Google Tag Manager, how it works, and what are its components. This time, I’ll take you through the next steps like How to implement Google Tag Manager? Whether it is easy to implement or not? How to implement Google Tag Manager for …

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This Week’s 4 Digital Marketing Infographics You Can’t Miss!

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On June 30, we all celebrated the ongoing digital revolution with Mashable’s Social Media Day. Social Media has changed our lives both in the way we do business and in the way we socialize. Don’t you agree? Last month was quite eventful as we celebrated 4th Birthday of Happy Marketer with our visual history, beer & more! It’s July now …

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Why #Hashtags on Facebook is a Good Idea

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Hashtags started off as the unique feature of Twitter before Google+ and now Facebook introduced it. While personally I love Facebook more than Twitter, I always liked the hashtag feature on Twitter and wished Facebook had it! This is because, hashtags are a great way to follow as well as facilitate conversations, especially from a marketing point of view. So, …

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This Week’s 4 Digital Marketing Infographics You Can’t Miss

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It’s been a hazy week here in Singapore but that did not dampen the spirits of the “ever-so-active” digital world! While the public is active on Facebook and Twitter complaining, making/sharing memes, inspirational videos, news articles about the haze, brands have been busy too! Some brands have taken advantage of the “haze situation” and come up with quirky ads. As …

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McDonald’s PSI Ad – Brilliant or Brutal Timing?

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Yesterday, McDonald’s ran a particularly controversial ad in The Straits Times. The ad read, ‘Today’s PSI is looking deliciously high. PSI meaning Peak Sauce Index and not the more commonly known acronym referring to the concentration of pollutants in the air. The company later issued a statement apologising that the ad was ‘tasteless’ after complaints arose from citizens who were suffering through the country’s worst ever …

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4th Birthday & A Very Visual History of Happy Marketer!

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It’s been hard. Very very hard. And joyful. At times ecstatic. And then exhausting. And then heartwarming. For a company with a simple name like “Happy Marketer”, running this company has been a complicated roller-coaster of emotions. If you’re reading this, you’ve probably seen our logo somewhere on Facebook, Google, YouTube or an Email. It’s rare for us for companies …

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82 Intelligent Questions to ask at ad:tech Singapore 2013

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Finally, the wait is over. ad:tech Singapore 2013 is here and marketers from all over Asia are going to gather at the Suntec Singpaore to eat, sleep, drink and breath digital for the next 2 days. I realized that during the multiple keynote sessions, vertical tracks and networking events, everyone would like to learn and share more about their digital …

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What Tickles Singapore on Facebook?

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In my last blogpost, I talked about Singapore’s Tryst with Facebook, highlighting the popularity of the social network in the Little Red Dot island. Singaporeans spend the most amount of time per month on Facebook and it is now common for many of us to even wake up to Facebook notifications and start the day by “Liking”, “Commenting” & “Sharing”. …

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