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Why #Hashtags on Facebook is a Good Idea

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Hashtags started off as the unique feature of Twitter before Google+ and now Facebook introduced it. While personally I love Facebook more than Twitter, I always liked the hashtag feature on Twitter and wished Facebook had it! This is because, hashtags are a great way to follow as well as facilitate conversations, especially from a marketing point of view. So, …

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This Week’s 4 Digital Marketing Infographics You Can’t Miss

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It’s been a hazy week here in Singapore but that did not dampen the spirits of the “ever-so-active” digital world! While the public is active on Facebook and Twitter complaining, making/sharing memes, inspirational videos, news articles about the haze, brands have been busy too! Some brands have taken advantage of the “haze situation” and come up with quirky ads. As …

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McDonald’s PSI Ad – Brilliant or Brutal Timing?

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Yesterday, McDonald’s ran a particularly controversial ad in The Straits Times. The ad read, ‘Today’s PSI is looking deliciously high. PSI meaning Peak Sauce Index and not the more commonly known acronym referring to the concentration of pollutants in the air. The company later issued a statement apologising that the ad was ‘tasteless’ after complaints arose from citizens who were suffering through the country’s worst ever …

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4th Birthday & A Very Visual History of Happy Marketer!

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It’s been hard. Very very hard. And joyful. At times ecstatic. And then exhausting. And then heartwarming. For a company with a simple name like “Happy Marketer”, running this company has been a complicated roller-coaster of emotions. If you’re reading this, you’ve probably seen our logo somewhere on Facebook, Google, YouTube or an Email. It’s rare for us for companies …

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82 Intelligent Questions to ask at ad:tech Singapore 2013

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Finally, the wait is over. ad:tech Singapore 2013 is here and marketers from all over Asia are going to gather at the Suntec Singpaore to eat, sleep, drink and breath digital for the next 2 days. I realized that during the multiple keynote sessions, vertical tracks and networking events, everyone would like to learn and share more about their digital …

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What Tickles Singapore on Facebook?

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In my last blogpost, I talked about Singapore’s Tryst with Facebook, highlighting the popularity of the social network in the Little Red Dot island. Singaporeans spend the most amount of time per month on Facebook and it is now common for many of us to even wake up to Facebook notifications and start the day by “Liking”, “Commenting” & “Sharing”. …

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What is Keyword Targeting on Twitter & how to use it?

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Advertising on Twitter just got better! After Twitter announced New Targeting Options for Promoted Tweets, they have now rolled out ‘Keyword Targeting’ option as well! Recently, Twitter announced this newest feature on their ad platform and released it all across the market where it serves Twitter ads. This targeting option will enable advertisers to reach users based on the keywords …

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5 Outdated SEO Tactics

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As per the latest search engine updates, many SEO tactics and tricks are outdated and can hurt your search engine rankings. As per the latest updates, search engines mainly look for quality and not for quantity. Here are some of the outdated SEO tactics which should be avoided in 2013. Search Engine Submissions Article and Directory Submissions Navigation and Footer …

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5 Ways to Generate Business from LinkedIn

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What comes to your mind when someone talks about social media? Facebook or Twitter? But how many of us would really consider LinkedIn as our marketing tool? Well, LinkedIn is the largest professional network & is a powerful tool for businesses. In this blog, you will know how to use this platform to generate more business from the web. Before …

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Lessons From The Top Facebook Pages

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Have you ever thought to yourself, “What goes into a good Facebook page?”, “How do I get more people to talk about my page?” or “We’re talking about drinks here there is only so much we can say!”. Well let’s take a look at some of the top Facebook beverage pages. Coming in first and third respectively on SocialBakers Top …

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