Blog

[Part 2] SEO Audit for Websites

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In my previous post about SEO Audit I had covered basic audit and technical audit including a section about Google Webmaster tools. In this post I am going to focus on the following SEO Audit topics: 1. Content Audit Meta Tags Heading Tags Internal Linking 2. Website Structure 1. Content Audit As most of us know content is the king …

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Happy Hour Ep.16 – What is NUS Confessions?

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The crazy things that people will do on the web. Recently catching a lot of heat on the interwebs was anonymous confessions. Apparently there’s an inherent urge in humans beings to share our deepest secrets with all of the internet and people love reading it! The latest craze in Singapore originates from a facebook page called NUS Confessions. Students, or …

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Ready for Facebook Graph Search & the new News Feed?

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Facebook is my favourite social network! Not just because it’s fun and useful, but also because it never fails to amaze me. This time, I am excited about two new cool features that Facebook is now rolling out gradually: Graph Search and the new News Feed. These two features are probably the biggest updates after the new “timeline”. So, let’s …

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Building Brand Authority & Thought via Digital for B2B Brands

Often we have large, respected B2B brands come up to us and say “We want to adopt digital marketing. Can we start a Facebook page and aim to get 50,000 Likes?”. Now, while its encouraging to see their  new found enthusiasm for digital and to smell the potential revenue opportunity for us, when questioned about the objective of their brief, …

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Singapore’s Tryst with Facebook.

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Recently we at Happy Marketer have been blogging about how Facebook has been making an impact in Singapore politics, universities and businesses in general. But thanks to our recent partnership with SocialBakers, a global authority in social media analytics, we got a deeper understanding of Singapore’s tryst with Facebook. We in Singapore aim and love to be numero uno ay anything and everything. Gallup …

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Dell’s Impressive Customer Engagement on Twitter

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Dell is one of the early adopters of Twitter for customer engagement & had received a lot of attention for their sales strategies even back then. It is one of the most frequently used case studies when we talk about how companies are leveraging on social media to increase sales. I have been using a Dell laptop from couple of …

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What’s Vine All About?

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Vine from Twitter is the new kid on the block. It is an iOS app to record and share videos in the social media space. It is like a mini social network in itself which allows users to create their profiles as well as follow other users. Since Facebook has Instagram, Google has YouTube, it was time for Twitter to …

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Tag Management – What it is and your vendor choices

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Tag Management is the latest buzz word in the world of Analytics and every client we work with is considering the pros and cons of going pro with tag management in 2013. Part of the buzz around it is Google’s recent launch of it’s free offering – “Google Tag Manager”. So, in this article we’ll cover a couple of important …

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10 Trends in App Development for the Tablet Environment

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“through the last quarter <Q1 2012>, I should say, which is just 2 years after we shipped the initial iPad, we’ve sold 67 million. And to put that in some context, it took us 24 years to sell that many Macs and 5 years for that many iPods and over 3 years for that many iPhones.” – Tim Cook, CEO …

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Facebook Advertising for Dummies

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Facebook is an excellent online advertising platform. There are more than 1 billion people who actively use Facebook. People not only login to it several times a day, they also spend long hours on Facebook. It is a unique platform to advertise not only because of its huge user base but also because it gives an opportunity for advertisers to …

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