Category Archive for: ‘Copywriting’

How can brand pages deal with Facebook’s algorithm changes?

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Social Media Professionals have this love hate relationship with Facebook. We love it when they introduce a new feature which helps us reach or engage more audience, but we hate the lack of control when they change the algorithm. Since January 2014, a lot of us have been worried about the impact of these changes on our brand pages. And …

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This Week in Infographics – High Search Traffic, LinkedIn Brands, Vine & Instagram, Measurement in Analytics

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Google rolling out the Hummingbird update wasn’t the only surprise they had in stock! This week Google announced two major changes, which would go really well with their fan base. Google Adwords is undoubtedly the most used online marketing tool. This week Google enhanced the experience a little further and introduced Copy-Paste functions in Adwords. With this, you can now …

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This Week in Infographics – Content Ideas, Facebook Ad Guidelines & Google Analytics KPIs

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With Google silently rolling out the Hummingbird update and not disclosing the much specifications about it, scoring high on the SEO will be a little tricky for the time being. Until someone figures out the algorithm behind the Hummingbird update, we advice you to follow these tried and tested tips to achieve a better reach on the SEO front. Tip …

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InCosmetics Bangkok – Presentations Inside

On November 2nd & 3rd 2010, our Principal Consultant – Rachit Dayal delivered two presentations at the InCosmetics Bangkok Tradeshow’s “Marketing Trends” event. Powerful Websites – Finding the Balance between Attractive & Usable A presentation on how websites have changed over the last 15 years, and salient website designs and principles that Cosmetics businesses should be following today. How to …

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Awesome Google Marketing Boot Camp!

Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges. We had every kind of business in there – from affiliate marketers, to online product …

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Great Websites With Badly Written Copy

Was surfing the web and just found this great looking website. It looks pretty gorgeous. It gives out the details for a great party. Very enterprising – helping young fashion designers and mixing it up with a dating event. The only problem? In all the graphics and prettiness they planned … they forgot to think about the words. For the …

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My Business Week … (And the problem with info-marketing) …

OK, this is the 2nd post about what’s been in my head this week. The first one was about my love life … this one is about my business life … This week in my business Again, this week had its ups and downs in this area. First, I had several great meetings this week. Took a few steps forward …

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