Google vs. Yahoo Search Marketing Tools – How do they compare?
Yahoo Search Marketing / Bing AdCenter manage their PPC search campaigns through Microsoft AdCenter paid search platform. The two mostly used tools to manage Yahoo Search Marketing / Bing AdCenter accounts are AdCenter UI and AdCenter Desktop. Google Adwords and AdCenter UI have many similarities, one major difference is Google allows you to manage Search and Display Network on the …
April 2012 – Search Marketing News Roundup
Transcript Below SEO – Penguin Update Hits! The big news in SEO was something called the Penguin Update that hit the Google search index on April 24th. This was the second major update this year. What it aims to do is to weed out low quality content. Several sites like SearchEngineLand have a number of posts up describing this update, …
Awesome Google Marketing Boot Camp!
Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges. We had every kind of business in there – from affiliate marketers, to online product …
Yahoo’s A Fickle Girlfriend: Microsoft’s Dumped, Google’s Loved!
A few hours ago, Yahoo gave up on its talks with Microsoft and decided that a search deal with them wasn’t going to be worth it. Pretty expected reaction considering Microsoft had dumped Yahoo and refused to buy the business as a whole after Yahoo had acted all cheerleader like in the last negotiation. It’s a non-exclusive deal (which means …
