On November 2nd & 3rd 2010, our Principal Consultant – Rachit Dayal delivered two presentations at the InCosmetics Bangkok Tradeshow’s “Marketing Trends” event. Powerful Websites – Finding the Balance between Attractive & Usable A presentation on how websites have changed over the last 15 years, and salient website designs and principles that Cosmetics businesses should …
6 Essential Online Properties To Target For Singapore Businesses
Singaporean businesses are slowly adapting towards web marketing. Even with the hectic pace on this little island, businesses can still promote themselves online with minimum effort. The trick is…where? Here are the 6 biggest online properties Singapore businesses need to have presence on. Google The world’s most popular website with a 78% market share among …
The Rapid Rise of Google & Facebook in Singapore
In the last 10 years, the Internet has broken all the “traditional rules” of marketing and consumer behavior.In the past, the traditional, linear, one-way path of companies promoting their products worked well with consumers receiving the messages. Back then, because of the limited number of marketing channels, the only thing companies could focus on was getting more eyeballs. And because of the linear nature of consumer reaction, that would usually be enough to influence consumers into purchasing the product.
6 Ways to Gain Your Customer’s Trust Online
Trust is hard to find these days. We are relentlessly bombarded with advertising messages all day, and as a result, we grow skeptical and even resistant of their marketing promises. No one cares what have to say until they know how much you care about them. Follow this simple tips on how to you can earn your customer’s trust online.
I’m now an Qualified Analytics Individual!
Okay, time to congratulate me – I just got another certification from Google! (Okay, if you’re not my biggest fan – the first one was the AdWords Qualification back in 2005) I’m now a Qualified Analytics Individual, which basically means I’ve gone through a pretty rigorous training to set up, understand and analyze Google Analytics …
Awesome Google Marketing Boot Camp!
Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges. We had every kind of business in there – from …
Making A Site For An Artist
A few days ago, I was called by someone who found out I was in the web business. She’s an offline graphic artist – A painter for those who speak english 
. Clearly, she was excited about having a website and told me she wanted to have a website to display her paintings online.
In this blog post, you’ll find how I figured out what she really wanted … and a screenshot of the final site.
Visiting Startup @ Singapore 2008
Saturday was a very interesting day – I was judging business plans at Startup @ Singapore 2008. S@S is a business plan competition that allows young entrepreneurs to put their bright ideas into a plan, and if its good – earn about $30,000 in prize money to get it started.
In this article, you’ll find overviews of all the business plans I judged, and my own tips for what makes a competition-winning business plan (Hint – the criteria is quite different from a successful business).
Great Websites With Badly Written Copy
Was surfing the web and just found this great looking website. It looks pretty gorgeous. It gives out the details for a great party. Very enterprising – helping young fashion designers and mixing it up with a dating event. The only problem? In all the graphics and prettiness they planned … they forgot to think …
An Inconvenient Truth … A Review
Last night (before an evening of pool, cards & beer with the boys), I saw a movie. An Inconvenient Truth … is a movie by Al Gore (the guy who was supposed to be America’s next President in 2000, remember?). Unlike all the recent politi-documentaries … this one was about something different. This was a …
