The year 2012 was an event-full year for the digital media industry, a year of consolidations and collaborations, a year where we saw social media taking the central role and digital agency buy outs. All these show a good sign for 2013 and leave us with the hope that more path breaking things will happen. At this juncture, let me …
Hotel as it used to be just a place for us to take shelter and stay temporarily. Over the years, it has developed tremendously in various ways and is given “new life”. Today, we are looking at the quality of food, wide variety of luxuries available, excellence in customer service, classic and luxurious rooms and the list goes on and …
In the last 10 years, the Internet has broken all the “traditional rules” of marketing and consumer behavior.In the past, the traditional, linear, one-way path of companies promoting their products worked well with consumers receiving the messages. Back then, because of the limited number of marketing channels, the only thing companies could focus on was getting more eyeballs. And because of the linear nature of consumer reaction, that would usually be enough to influence consumers into purchasing the product.
Okay, time to congratulate me – I just got another certification from Google! (Okay, if you’re not my biggest fan – the first one was the AdWords Qualification back in 2005) I’m now a Qualified Analytics Individual, which basically means I’ve gone through a pretty rigorous training to set up, understand and analyze Google Analytics for clients. I’m also talking …
Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges. We had every kind of business in there – from affiliate marketers, to online product …
A few days ago, I was called by someone who found out I was in the web business. She’s an offline graphic artist – A painter for those who speak english . Clearly, she was excited about having a website and told me she wanted to have a website to display her paintings online.
In this blog post, you’ll find how I figured out what she really wanted … and a screenshot of the final site.
Saturday was a very interesting day – I was judging business plans at Startup @ Singapore 2008. S@S is a business plan competition that allows young entrepreneurs to put their bright ideas into a plan, and if its good – earn about $30,000 in prize money to get it started.
In this article, you’ll find overviews of all the business plans I judged, and my own tips for what makes a competition-winning business plan (Hint – the criteria is quite different from a successful business).