82 Intelligent Questions to ask at ad:tech Singapore 2013
Finally, the wait is over. ad:tech Singapore 2013 is here and marketers from all over Asia are going to gather at the Suntec Singpaore to eat, sleep, drink and breath digital for the next 2 days. I realized that during the multiple keynote sessions, vertical tracks and networking events, everyone would like to learn and share more about their digital …
What is Keyword Targeting on Twitter & how to use it?
Advertising on Twitter just got better! After Twitter announced New Targeting Options for Promoted Tweets, they have now rolled out ‘Keyword Targeting’ option as well! Recently, Twitter announced this newest feature on their ad platform and released it all across the market where it serves Twitter ads. This targeting option will enable advertisers to reach users based on the keywords …
5 Outdated SEO Tactics
As per the latest search engine updates, many SEO tactics and tricks are outdated and can hurt your search engine rankings. As per the latest updates, search engines mainly look for quality and not for quantity. Here are some of the outdated SEO tactics which should be avoided in 2013. Search Engine Submissions Article and Directory Submissions Navigation and Footer …
Everything That’s New with Google AdWords [Q1 2013]
Google Analytics and AdWords are 2 great tools that Google offers for marketers. These tools constantly get updated with new features and design changes to improve the experience of the users. In this post, I am going to walk through some of the most recent changes in Google AdWords. Google Adwords API Updates Advertisers can now export their ad campaigns from Google …
New Advertising Options On Twitter
Twitter, the rapidly growing social media site, has proved to be quite effective for businesses to reach their customers. With introduction of Vine, advertisers have been coming up with interesting ways to generate content with 6 sec videos to engage their followers. Recently, Twitter also announced new features & analytics tools which will help advertisers and small businesses to reach …
Google Analytics 2012 – Year in Review
In 2012, the Digital Marketing industry had been through many major changes, be it the rise of new social networks like Pinterest, the launch of Universal Analytics by Google Analytics or the acquisition of Instagram by Facebook. The Web Analytics industry in particular has also seen several major updates/enhancements by different analytics services providers like Google Analytics, Omniture, WebTrends etc. …
What’s with the sudden love for pinning?!
Now, I must admit I am a digital addict – even though I have push emails & notifications setup on my iPhone, I have this compulsive desire to constantly check for new emails and Facebook newsfeed updats every now and then. This habit begins right from the time I wake up in the morning, even though I know that every morning prior to 9AM (yeah that is around the time I wake up!), most of the emails I receive are either from lists I had signed up for but don’t value anymore (TODAYonline News), promotional messages (Groupon coupons) or downright junk. I was really perplexed till last week as to why do these same string of emails disturb me each morning, till I saw this infographic, which put matters in to perspective – contrary to popular belief the highest email activity happens to be between 5AM to 9AM!
While this mystery got resolved, another trend in my inbox piqued my interest. In the last 3 months, I had been receiving loads of emails from “Pinterest” – notifications about people following me or re-pinning my content, weekly curated lists and early adopters talking about this new social networking site. 128 when I counted last.
Social Media World Forum Asia : Day 1 Thoughts
The Social Media World Forum Asia is one of the few big Social Media conferences in Singapore and even in Asia. According some past attendees, the conference size has doubled since last year, which is good new for conference organisers, UK based Sixdegrees and the social media industry. There were speakers from Media Agencies like Blugrapes and Pinstorm, from the client side …
6 Essential Online Properties To Target For Singapore Businesses
Singaporean businesses are slowly adapting towards web marketing. Even with the hectic pace on this little island, businesses can still promote themselves online with minimum effort. The trick is…where? Here are the 6 biggest online properties Singapore businesses need to have presence on. Google The world’s most popular website with a 78% market share among search engines globally. Among, Singapore’s …
Google Analytics Master Class (GAMC) in Malaysia 2010
We barely got a breather from the Google Analytics Master Class in Singapore last Tuesday and we found ourselves on an early flight to Kuala Lumpur in Kuala Lumpur (KL), Malaysia. Since we’ve never done business in KL (yet!), we didn’t know what to expect at this conference. Last year, the GAMC was only held on Singapore and about 200 …
