The Social Media World Forum Asia is one of the few big Social Media conferences in Singapore and even in Asia. According some past attendees, the conference size has doubled since last year, which is good new for conference organisers, UK based Sixdegrees and the social media industry. There were speakers from Media Agencies like Blugrapes …
6 Essential Online Properties To Target For Singapore Businesses
Singaporean businesses are slowly adapting towards web marketing. Even with the hectic pace on this little island, businesses can still promote themselves online with minimum effort. The trick is…where? Here are the 6 biggest online properties Singapore businesses need to have presence on. Google The world’s most popular website with a 78% market share among …
Google Analytics Master Class (GAMC) in Malaysia 2010
We barely got a breather from the Google Analytics Master Class in Singapore last Tuesday and we found ourselves on an early flight to Kuala Lumpur in Kuala Lumpur (KL), Malaysia. Since we’ve never done business in KL (yet!), we didn’t know what to expect at this conference. Last year, the GAMC was only held …
The Rapid Rise of Google & Facebook in Singapore
In the last 10 years, the Internet has broken all the “traditional rules” of marketing and consumer behavior.In the past, the traditional, linear, one-way path of companies promoting their products worked well with consumers receiving the messages. Back then, because of the limited number of marketing channels, the only thing companies could focus on was getting more eyeballs. And because of the linear nature of consumer reaction, that would usually be enough to influence consumers into purchasing the product.
I’m now an Qualified Analytics Individual!
Okay, time to congratulate me – I just got another certification from Google! (Okay, if you’re not my biggest fan – the first one was the AdWords Qualification back in 2005) I’m now a Qualified Analytics Individual, which basically means I’ve gone through a pretty rigorous training to set up, understand and analyze Google Analytics …
Awesome Google Marketing Boot Camp!
Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges. We had every kind of business in there – from …
Do You Do Facebook Advertising?
Now, according to a study released by ComScore, Facebook has overtaken MySpace for the number 1 spot in social networking.Facebook is also the fastest growing social network – it’s rate of growth since last year has been about 150% … MySpace? A measly 3% …
Basically all the signs lead to Facebook advertising – it seems like it will be the hottest place after Google AdWords to advertise next …
Yahoo’s A Fickle Girlfriend: Microsoft’s Dumped, Google’s Loved!
A few hours ago, Yahoo gave up on its talks with Microsoft and decided that a search deal with them wasn’t going to be worth it. Pretty expected reaction considering Microsoft had dumped Yahoo and refused to buy the business as a whole after Yahoo had acted all cheerleader like in the last negotiation. It’s …
Making A Site For An Artist
A few days ago, I was called by someone who found out I was in the web business. She’s an offline graphic artist – A painter for those who speak english 
. Clearly, she was excited about having a website and told me she wanted to have a website to display her paintings online.
In this blog post, you’ll find how I figured out what she really wanted … and a screenshot of the final site.
Visiting Startup @ Singapore 2008
Saturday was a very interesting day – I was judging business plans at Startup @ Singapore 2008. S@S is a business plan competition that allows young entrepreneurs to put their bright ideas into a plan, and if its good – earn about $30,000 in prize money to get it started.
In this article, you’ll find overviews of all the business plans I judged, and my own tips for what makes a competition-winning business plan (Hint – the criteria is quite different from a successful business).
