There’s a lot of buzz about social media lately, and most businesses are starting to agree that it’s worth taking seriously as a marketing and customer engagement platform. But most brands when starting out in social media, are clueless in terms of overall strategy; posting here, replying there. There is no direction. I recently studied …
Happy Marketer’s David Liem on Channel 8 News!
Last week, something a little unusual happened. Channel 8 news in Singaporewas doing a piece on social media and it’s impact on today’s business – and they started Googling companies who were experts in the area. And thanks to our own Singapore focused Search Engine Optimization efforts for our services, she found the profile of David Liem – Our Lead Social Media Marketing Consultant. Last week, something a little unusual happened.
Channel 8 news in Singapore was doing a piece on social media and it’s impact on today’s business – and they started Googling companies who were experts in the area. And thanks to our own Singapore focused Search Engine Optimization efforts for our services, she found the profile of David Liem – Our Lead Social Media Marketing Consultant. Award winning journalist Zhang Haijie came down to our office, spent an hour discussing social media strategies – and used a couple of clips of David in her news piece on Sunday night, 5th June 2011. While our Mandarin is fairly broken, and we’re working on adding subtitles to the youtube video – here is the summary of what she said about us:
Popular Social Media Marketing Platforms: Strengths & Weaknesses
I recently complete a few rounds of social media training in Singapore. Many businesses still are worried on what to do about Social Media Marketing. However, after sharing the social media landscape, their worries turned into excitement. I’ve listed out the most popular social media platform businesses have a presences on, and the strengths and …
The State of Social Media [Infographic]
Social Media is changing rapidly. Who’s winning the race? Who’s sinking? Mashable’s has a great article on the winners and losers of Social Media.
4 Quick Tips from an SEO Expert
In this article, our Principal Consultant updates you with 4 quick tips that have become increasingly important for SEO in 2011:
* Why SEO is more important than Social Media, Mobile and SEM today
* Submit your XML sitemap to get some instant traction
* Rewriting Content and Site Architecture is critical to Search Engine Optimization
* Web Usability is important to keep search engine visitors on your site
Top 6 Opportunities Online to Expand your Business in 2011 [Video]
We’re kicking it up a notch here at Happy Marketer with…drumroll please… videos! I recently spoke on Social Media and Search Marketing. The presentation great, and I had a requests for slides. But I wanted to create something special, so I created a condensed version of the presentation and uploaded to YouTube . To enjoy, …
Singapore Airlines vs. AirAsia: How their marketing strategy varies
In this post, we will be exploring how world-renowned airline carrier Singapore Airlines and budget airline company AirAsia differs in their marketing techniques to target various groups of people in an effort to boost their branding image. SQ – Still grounded in Print Marketing From my observations, Singapore Airlines’ primary advertising avenue is still the …
Why Businesses Should Tap On Groupon & Other Deals Websites To Boost Sales
Undoubtedly, people love a great deal, and they prefer items that are sold at huge discounts. In fact, some don’t even mind purchasing a few items if they find a good deal! Coupons have evolved from cut-outs from magazines or newspapers to printouts directly from your home. Groupon and other pioneerering deals websites have taken …
How Telcos Are Using Social Media For Business
This case study is written by our resident social media examiner Xavier Lur and analyzes the use of Social Media by Singapore’s telecom companies. It’s part of his new initiative to cover the use of social media by different industries in Singapore. He loves analyzing these companies, and would love to hear from you – …
6 Case Studies Of Brands Using Blogs For Business
In the early days of blogging, blogs were often referred to as personal online diaries. However today, blogs are no longer perceived as that. An increasing number of companies are taking roots on the blogosphere and making blogging an intrinsic part of their marketing in an effort to achieve good public relations. A blog is …
