We’re kicking it up a notch here at Happy Marketer with…drumroll please… videos! I recently spoke on Social Media and Search Marketing. The presentation great, and I had a requests for slides. But I wanted to create something special, so I created a condensed version of the presentation and uploaded to YouTube . To enjoy, …
Singapore Airlines vs. AirAsia: How their marketing strategy varies
In this post, we will be exploring how world-renowned airline carrier Singapore Airlines and budget airline company AirAsia differs in their marketing techniques to target various groups of people in an effort to boost their branding image. SQ – Still grounded in Print Marketing From my observations, Singapore Airlines’ primary advertising avenue is still the …
Why Businesses Should Tap On Groupon & Other Deals Websites To Boost Sales
Undoubtedly, people love a great deal, and they prefer items that are sold at huge discounts. In fact, some don’t even mind purchasing a few items if they find a good deal! Coupons have evolved from cut-outs from magazines or newspapers to printouts directly from your home. Groupon and other pioneerering deals websites have taken …
How Telcos Are Using Social Media For Business
This case study is written by our resident social media examiner Xavier Lur and analyzes the use of Social Media by Singapore’s telecom companies. It’s part of his new initiative to cover the use of social media by different industries in Singapore. He loves analyzing these companies, and would love to hear from you – …
6 Case Studies Of Brands Using Blogs For Business
In the early days of blogging, blogs were often referred to as personal online diaries. However today, blogs are no longer perceived as that. An increasing number of companies are taking roots on the blogosphere and making blogging an intrinsic part of their marketing in an effort to achieve good public relations. A blog is …
6 Ways Brands Use Facebook For Business
Following his extremely popular post last week on 5 Ways Brands should use Twitter, and our past posts on YouTube Marketing and Facebook Examples in Singapore, our resident social media examiner Xavier Lur is back with another insightful strategy roundup – on using Facebook marketing for Singapore businesses. Facebook is no longer just a social …
5 Ways Brands Use Twitter For Business
In March 2006, Jack Dorsey and Co. created Twitter as a microblogging platform for users to share their happenings with their friends and family members. However, it soon evolved to an epicentre of breaking news and events, and a place where companies embrace it to reach out Twitter’s 200 million users. Notable brands such as …
InCosmetics Bangkok – Presentations Inside
On November 2nd & 3rd 2010, our Principal Consultant – Rachit Dayal delivered two presentations at the InCosmetics Bangkok Tradeshow’s “Marketing Trends” event. Powerful Websites – Finding the Balance between Attractive & Usable A presentation on how websites have changed over the last 15 years, and salient website designs and principles that Cosmetics businesses should …
Social Media World Forum Asia : Day 1 Thoughts
The Social Media World Forum Asia is one of the few big Social Media conferences in Singapore and even in Asia. According some past attendees, the conference size has doubled since last year, which is good new for conference organisers, UK based Sixdegrees and the social media industry. There were speakers from Media Agencies like Blugrapes …
