Building Brand Authority & Thought via Digital for B2B Brands
Often we have large, respected B2B brands come up to us and say “We want to adopt digital marketing. Can we start a Facebook page and aim to get 50,000 Likes?”. Now, while its encouraging to see their new found enthusiasm for digital and to smell the potential revenue opportunity for us, when questioned about the objective of their brief, …
5 Ways Brands Use Twitter For Business
In March 2006, Jack Dorsey and Co. created Twitter as a microblogging platform for users to share their happenings with their friends and family members. However, it soon evolved to an epicentre of breaking news and events, and a place where companies embrace it to reach out Twitter’s 200 million users. Notable brands such as Nike, McDonald’s, Dell and Microsoft …
Kinect Central @ Happy Marketer
While we’re SEO consultants by day, we’re also tech geeks by night, evening and every other free moment we have. So we spend time on many, many geeky devices. Our latest such love is the Microsoft Kinect accessory for the Xbox 360. This is Kinect Central & Happy Marketer – we’ll continue to post new videos, links, articles and updates. …
GACP Summit: Report from Mountain View
Our Principal Consultant, Rachit Dayal, is currently in Mountain View attending the annual Google Analytics Certified Partner Summit held for companies holding the GACP certification. He sends in this report of his experiences from the conference. First off, Mountain View is chilly! For travellers from our sunny island of Singapore, it’s quite a change to experience the winds of California …
Do You Do Facebook Advertising?
Now, according to a study released by ComScore, Facebook has overtaken MySpace for the number 1 spot in social networking.Facebook is also the fastest growing social network – it’s rate of growth since last year has been about 150% … MySpace? A measly 3% …
Basically all the signs lead to Facebook advertising – it seems like it will be the hottest place after Google AdWords to advertise next …
Yahoo’s A Fickle Girlfriend: Microsoft’s Dumped, Google’s Loved!
A few hours ago, Yahoo gave up on its talks with Microsoft and decided that a search deal with them wasn’t going to be worth it. Pretty expected reaction considering Microsoft had dumped Yahoo and refused to buy the business as a whole after Yahoo had acted all cheerleader like in the last negotiation. It’s a non-exclusive deal (which means …
Visiting Startup @ Singapore 2008
Saturday was a very interesting day – I was judging business plans at Startup @ Singapore 2008. S@S is a business plan competition that allows young entrepreneurs to put their bright ideas into a plan, and if its good – earn about $30,000 in prize money to get it started.
In this article, you’ll find overviews of all the business plans I judged, and my own tips for what makes a competition-winning business plan (Hint – the criteria is quite different from a successful business).
My Business Week … (And the problem with info-marketing) …
OK, this is the 2nd post about what’s been in my head this week. The first one was about my love life … this one is about my business life … This week in my business Again, this week had its ups and downs in this area. First, I had several great meetings this week. Took a few steps forward …
Google Checkout is Launched … Only in America!
Well … we were hearing rumors for a long time. It was called GBuy, Google Buy and a whole other bunch of names. Finally a rival to PayPal is launched as Google Checkout (Google says there is no rivalry, but be serious now ). It seems like a great e-commerce system … easy interface … fantastic integration with AdWords … …
