Update: The official Google produced video of Rachit’s presentation on Price Testing using Google Website Optimizer is now live on YouTube – link here. It’s also embedded below for your viewing pleasure! The rest of the report follows after the video …

Yesterday we were at the Mandarin Hotel in Orchard to attend the Google Analytics Master Class for South East Asia. According to the organizers, over 700 people RSVPed to the event and judging from the turn out, close to 700 people actually showed up! It was a great turn out.

Happy Marketer also had a booth where we got to show off our new banner, brochures and business cards. Sexy!

Almost 20 speakers from Google and Google Analytics Authorized Consultants (GAAC) companies shared valuable insights about Google Analytics.

One of the some of the noteworthy speakers was Barbara Pezzi, Director of Webmarketing & Ecommerce for Swissotel. She was invited back to this year’s event as she was quite popular last year. She talked about the power of segmentation, advanced segmentations and its applications.

According to the event’s official twitter feed #gamc, users said they enjoyed Google’s Jon Stona, Regional Product Marketing Manager who used dating metaphors to explain Google Website Optimizer. Well done Jon, we could relate with your ‘kissing’ or ‘pissing in your pants’ analogy.

Rachit’s speech was well received. He talked about Google Website Optimizer for Price Testing. You can get a copy of his slides on Scribd or Slideshare.

The Google Analytics Master training seminar moves to KL this Thursday. More updates to follow!