Marketing is going the “digital” way and hence apart from being creative, marketers also need to stay up-to-date with technology. Technology has opened up many new platforms for marketing and also tools for measuring the impact of marketing campaigns. Data is now gaining more and more importance because it helps to track performance. Therefore, the modern day marketer is not just creative, but also analytical. A successful marketer in this age is multifaceted, with one foot planted in art and the other in science and can shift effortlessly between these two mindsets.
This infographic shown below was put together by folks at Pardot to help highlight the tremendous assets marketers can bring to the table if they are able to find a balance between art and science!