6 Essential Online Properties To Target For Singapore Businesses
Singaporean businesses are slowly adapting towards web marketing. Even with the hectic pace on this little island, businesses can still promote themselves online with minimum effort. The trick is…where?
Here are the 6 biggest online properties Singapore businesses need to have presence on.
The world’s most popular website with a 78% market share among search engines globally.
Among, Singapore’s internet users, Google is the second most popular site in terms of pageviews and its ad network controls millions of ad impressions each day in the education & training space.
Facebook is the world’s second most popular website. Among Singapore’s website users, it is the most popular website in terms of pageviews.
Singapore has 1.6 million Facebook users and that is a huge captive audience that visits the site multiple times each day.
YouTube
The fourth most popular website in Singapore, and the world’s second largest search engine (even ahead of Yahoo Search & Bing). Youtube presents a unique opportunity to captivate audiences.
The strategy for Youtube is to have an offical Youtube channel and duplicating all the video content from trainings & marketing onto the Internet. The key competence required is to upload these videos on the right format and and tag them appropriately so Internet Users can find it.
The fastest growing website in the world, among the 100 top trafficked site. It recently announced that it was speeding towards 10 billion tweets from its users!
It’s not uncommon to hear of major news coming from a company or celebrity through their twitter accounts. And by integrating Twitter with Facebook updates, companies can now post frequent updates and remain in the eyes of their customers.
Yahoo & MSN
While Yahoo & MSN aren’t the dominant forces they were 5 years ago, they still hold significant marketing presence. And their search engines still have approximately 25% of market share put together.
When we optimize for search engines, we will also ensure that all the work being done primarily for Google, also reflects for these search engines.
LinkedIn is a social media site that has become popular for businesses and business networking. It has been accredited to have brought businesses to the social networking world.
Business professionals should at minimum have an account here with their most recent working experience, and add colleagues to their network.
It’s essential for Singapore business to cover has much ground in the internet, even it’s basic set up of a company account. Even a small amount of time spent strengthening your online presence can result in some enquires.
