What We Do
Happy Marketer’s consultants have worked on 50+ Analytics projects and are the leading experts when it comes with Web & Google Analytics in Singapore. In fact, we are one of only three companies in the region certified as Google Analytics Certified Partners. We work with some of the region’s leading brands helping them manage Google Analytics initiatives.
Our Google Analytics consulting services include setting up advanced features such as Goal Setting and Conversions, e-commerce reporting, and Google Analytics based Search Engine Optimization (SEO), Google AdWords campaign development and and Google Website Optimizer to test alternative designs and landing pages.
Our approach is direct and the processes and budgets are open and transparent. A key point of difference in our Google Analytics consulting services is that we train clients in understanding and interpreting the data from their own website, instead of just string them along with a retainer each month.
There are several options in working with us for your Google Analytics needs:
1 – Troubleshooting or Consulting by Hourly Engagement
You can hire us on a per hour basis for phone support, interpretation and installation assistance. Topics for telephone consultation are:
- Data analysis
- Choose and set up goals
- Setting up reports (PDF/XLS) by email.
- Configure e-commerce tracking
- Track different visitor sources
- Set up your dashboard as per your eeds
- Track all of your campaigns, including offline direct mail, using Google Analytics
- Create a plan for monitoring, interpreting and acting on data collected
2 – Setup Package (Code installation & goal setup)
If you’re interested in getting a real advantage out of Google Analytics and want us to install it the right way on your website, then you should consider the Google Analytics Setup Package. The cost of the setup varies depending on the number of pages and the complexity of website. Each Google Analytics setup includes:
- Code installation and testing
- Events, goals and ecommerce tracking setup
- Goal funnels and visitor segmentation setup
- Dashboard and emailed report setup
There are several factors to consider when setting up Google Analytics to ensure that you get the most out of it. During our initial consultation and site review with you, we’ll discuss current marketing strategy, objectives and desired metrics (goals, key performance indicators, report needs, etc.) so that we fully understand the business, success factors, and custom requirements.
Based on that discussion, we’ll configure and apply proper Google Analytics tracking code throughout your website to effectively track visitors across all segments of your website. And we’ll install the goals, ecommerce module and reports delivery needed for getting the most out of your new tool.
3 – eCommerce setup for Google Analytics
Google Analytics provides all the data you need to run effective campaigns for your ecommerce store. With the advanced ecommerce installation, Google Analytics can pull your revenue data from transactions that take place in your ecommerce engine. This allows for you to get accurate ROI (Return on Investment) data for all of your separate marketing campaigns.
By having this critical information, you will see which campaigns deliver the best results so you can invest more of your marketing dollars toward those campaigns while reducing expenditure on campaigns that don’t produce as well.Google Analytics can also import your Adwords expenditure for specific keywords. You see the actual cost-versus-revenue data for a single keyword so you don’t waste advertising dollars on phrases that don’t meet your minimal ROI.
The ecommerce setup for Google Analtyics requires some programming knowledge and we have the experience and technical capabilities to properly setup and install this more advanced feature. In some cases, we’ll engage external consultants if the work required is out of our domain knowledge. In any case, once you hand the responsibility to us, we’ll figure out how to set things up and start tracking your commerce sales.
4 – Monthly Maintenance Packages
If you run a website that attracts over 100,000 visitors a month then your website deals with enormous amounts of user activity data. And it can be a daunting task to provide the right data to the relevant stakeholders. There are many tasks involved in maintenance project, including:
- Troubleshooting code and making sure new website changes don’t render the GA code useless
- Creating multiple profiles and managing user access to these Goal funnels and visitor segmentation setup
- Creating reports and controlling their access for different stakeholders
- Policing internal campaigns to ensure all website links are tagged properly
- Being on-call for any questions regarding website data and strategy.
5 – Conversion Optimization or Lead Generation
If you run a website that sells services, products or any other kind of site where the goal is for the visitor to “convert” into a prospect, then this service is for you. On some sites, this “conversion” could be filling out a contact form, on others it could be downloading a white paper, on still others it could be the purchase of a book or inexpensive service.
Tracking these “conversions”, and knowing how many of them happen is the beginning of conversion rate optimization. We can help you identify and establish your site’s conversion points. We’ll also find specific goal paths that led to the highest conversion rates and remove any bottlenecks stopping your visitors from turning into prospects.
When you engage us for a Conversion Optimization Consulting session, we’ll split our time equally between Google Analytics and Business Strategy, making sure we do whatever needs to be done to give your site’s conversion rate a boost.
Some of Our Analytics Clients
What To Do Next
If you have an Analytics problem that needs solving, then we’re confident we’re the best people to help you. And then let’s get started with a phone conversation. Drop us a message from the contact form below, or give us a call at +65 9143 9025 to schedule your phone conversation.