Google Website Optimizer is a free new testing software by Google. It allows you to try different layouts, different headlines, different content, different buttons, and even new colors on your site. It’s a flexible testing platform that allows both split A/B testing and multivariate testing without making permanent changes to your site.
And the real benefit of testing is that your visitors ultimately determine which site elements caused them to perform a “conversion”. The conversions or actions you can measure include filling out a form, adding an item to the shopping cart, downloading a white paper or completing a purchase on the site.
By using website optimizer, you will be able to:
And here are some official case studies from Google with clients who have seen tremendous boosts in conversion rates by using this tool.
Over the last three years, our clients have consistently averaged 30% improvement in conversion by deploying testing. In some cases, the final winner was double as effective as the original page.
Having seen results like this, we are surprised when we see website that are not testing and improving their website. The clients below have engaged us to implement Google Website Optimizer on their sites to test layouts, headlines, prices and even product names!
You can expect to achieve significant improvements to your conversion rates, faster data/experiment turnaround, and reduced overall business risk.
GWO is not just for paid search landing pages. It has the ability to test your homepage, product pages, shopping cart pages, lead form pages or any page on your site; or pages on a partner’s website that have an impact on conversion, leads, and sales. In short, you’ll want to use GWO on every important page that affects your online business generation ability.
The areas in which you’ll see gains include:
Google Website Optimizer is an incredibly powerful tool. And by making it free, Google’s done a wonderful job of making website testing affordable for every business owner.
But it’s not all fun and games. To get the most out of a GWO experiement, you need a lot of design, marketing and technical aptitude. You must:
And implementing all these steps is where most marketers lose momentum. But if you understand the potential of testing, and realize that one simple test could easily add thousands of dollars to your sales bottom line in 2009, you should consider working with us. Our past clients have been amazed by the results they gain from GWO, and we’re sure you will be too.
We’ll sit down with you to brainstorm and identify areas of your site to test. These areas will be the critical bottlenecks that hold the key to improving your website’s conversion rates. The brainstorming results will then be transformed into multiple designs to be used for split A/B and multivariate testing through Website Optimizer.
Transferring the designs from theory on to the live website is a challenging task that requires technical knowledge. We’ll work with your existing web master or website developer to install the new code safely on to your main site. Then, before the testing goes live, we’ll test every variation to make sure that your site has the ability to always roll back to the original code.
Once your experiment starts running, we’ll schedule Analysis sessions where we sit down and track the performance of all the variations being tested. Whether we’re testing headlines, colors, layouts or prices – each Analysis session will bring new insight for you and your management team. We’ll continue to do this until we determine the most successful variation as tested by your site’s visitors.
Your experiment is running. Now what? We’ll track the performance of each website optimizer experiment and regularly communicates progress and status with you. We’ll analyze all statistics and convert them into plain English so you can easily track which variation of an experiment is motivating visitors the most.
Use the contact form below to start a discussion about your needs and how we can help you improve your site’s conversion rate.