Social media has created a platform that encourages sharing and discussion. Everyone and anyone can voice their opinions by posting a comment on a forum or writing a blog. Regardless of the level of your activity on social media platforms, people are still going to talk about your brand, product or service.
So how is this relevant to your organization’s brand reputation? Brand reputation is commonly defined as “the result of what you do, what you say, and what other people say about you”. This means that Brand reputation is a combination of what others say of you and what you say about your own brand or business, which shows that you have a big part to play to create a positive Brand reputation. You have to get involved in Social Media to communicate positively about your brand and business, and at the same time monitor and respond to the things people say about your brand and business.
Who should attend?
The brand reputation and monitoring training is an intensive one-day training designed for business owners, marketing professionals, sales executives, corporate communication officers and web/IT professionals.
The training will help participants understand the importance of brand reputation management and learn about strategies to build brand reputation and to avert brand reputation crisis. To ensure a high level of interactiveness during the workshop, there be hands on activities to allow participants to employ some of these brand reputation management tools for their businesses and brands. The trainer will also introduce scenario based case studies to help reinforce the concepts shared in this training session.
What to Expect?
If you are interested to hold a brand reputation and monitoring training in your organisation, please contact us in the form below.