Facebook Marketing for Businesses
Facebook is the most popular site in Singapore and an average user in Singapore spends approximately 8 hours a week on it. This represents a huge opportunity for businesses to reach out to its consumers simply through a platform. Moreover, results have shown that Facebook is no longer just a personal social tool; it is a business tool that delivers positive ROI in terms of branding and marketing.
This course will equip you with the fundamentals of Facebook and tools that are relevant to your business. With hands on activities and sharing of successful corporate case studies, you will learn how to incorporate Facebook into your business’s marketing and advertising plans.
Who Should Attend?
- Marketing Professionals - This workshop will help you bridge the gap of your traditional marketing understanding with new media marketing insights. Learn how to incorporate Facebook marketing and advertising to your current plans.
- Business Owners - For Business owners who oversee marketing and advertising, this course would provide you with a good overview of what to expect from Facebook Marketing and how is this relevant to your business and industry.
- IT Professionals - For companies that use in-house IT Professionals to manage their Facebook and Social media initiatives, it is extremely vital to equip your IT professionals with the fundamentals of using Facebook as a marketing tool. This course will help your IT Staff see Facebook beyond the technical perspective, and thus improve their capability to achieve better results
Workshop Topics
- Facebook Landscape – Overview and Market trends of Facebook in Asia and worldwide.
- Facebook Communication Essentials – Facebook has become wildly popular over the past few years for corporate communication. But many companies don’t realize that this requires a totally new way of talking to your target audience. We’ll talk about how you must communicate on so that people will trust and listen to you.
- Facebook Advertising – As the world’s most popular website, Facebook is also the biggest inventory of ads available on one website. In this session, we’ll introduce Facebook’s Ad platforms, formats available & budgeting.
- Facebook Analytics – Analytics and performance tracking is important to determine the success level of your Facebook campaigns. We will review the current tracking tools and guide to use them to track information you would require for your campaign.
Trainer Profiles
No problem! We customize all our social media training programs to suit each organization we work with. Get your business caught up with latest and most important social media trends and strategies now.
For Social Media Training, contact our social media consultants at +65 9427 4110 or Hello(at)happymarketer.com
Companies we’ve trained with and trainer profiles.
Alternatively, Contact us for further discussion.