Curriculum and Details

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[frame_right]https://www.happymarketer.com/wp-content/uploads/2010/08/GA-Badge.jpg[/frame_right]As one of the 3 Google Analytics Certified Partners (GACPs), and the first Seminars for Success Google Analytics Training Company in the region, it’s our goal to help you get the most out of your Google Analytics installation on your site.

While Google Analytics is an extremely powerful tool when implemented right, it’s also very complicated. Plus, it’s constantly changing (mobile app tracking, multi-channel funnels, new in-page analytics, social impact) are just some of the reports launched in the last few weeks!

Training and explanation will help your team make sense of all the data collected by GA, use the insights for actionable steps in strategy, and maximize the impact of this free Enterprise-strength tool.

In order to provide top notch training, we regularly coordinate with the Google Singapore team, and comply with global guidelines provided by Google in the US. And we ensure that we’re constantly updating ourselves with the weekly feature launches ad updates that the Google Analytics team puts out.

There are three different modules of Google Analytics training – currently, we run all three modules together as a 3-day event.
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If you have responsibilities in marketing, business analysis, web development or sales, you’ll benefit from attending this training. The training is lively, hands-on and designed to teach the principles of web analytics to everyone in a dynamic manner.

We’ve already conducted this training for several companies in the APAC region, and some of them have been impacted so immediately, that they’ve gladly volunteered to interviews explaining the impact these trainings have had.

Below are two interviews with two clients – DirectRooms (one of the world’s largest online room retailers) and Phuket.net (Phuket’s largest online portal for news, property etc). Both of them found incredible uses for their new Anlaytics knowledge, seeing over 20% increase in margins almost immediately. Watch the videos to learn more.

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[tab title=”Day 1 – GA 101″]
Course Topics – Listed below are the topics we cover during Google Analytics 101.

  • Introduction
    • What is web analytics?
    • The need for web analytics
    • Upcoming changes in Google Analytics v5 (new!)
  • Getting Started With Google Analytics
    • How Google Analytics works
    • Accounts, profiles, and users
    • Navigating Google Analytics
    • Basic metrics
    • The main sections of Google Analytics reports
  • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords
  • Content
    • Pages and Landing Pages
    • Event Tracking and AdSense
    • Site Search
  • Visitors
    • Unique visitors
    • Geographic and language information
    • Technical reports
    • Benchmarking
  • Goals & Ecommerce
    • Setting up goals
    • Goal reports
    • Ecommerce tracking
  • Actionable Insights and the Big Picture
    • Recap of Google Analytics reports and tools
    • Finding actionable insights
    • Getting the organization involved
    • Creating a data-driven culture
    • Resources

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[tab title=”Day 2 – GA 201″]
Course Topics – Listed below are the topics we cover during this training session.

  • Introduction
    • What does a great analyst need to know?
  • Best Practices: Clean Data
    • Profiles and filters
    • Filtering internal traffic
    • Sampling
    • Cookies and cookie deletion
    • Multiple domains and subdomains
  • Analytics Intelligence
    • Automatic Intelligence Alerts
  • Advanced Segments
    • Using advanced segments
    • Creating custom advanced segments
  • Best Practices: Advertising and Marketing
    • Search engine optimization
    • AdWords advertising
    • Campaign attribution
    • Campaign tagging
  • Best Practices: Engagement
    • Landing pages and bounce rate
    • Site Search
    • Event Tracking
  • Best Practices: Conversion
    • Goal setup
    • Goal examples
    • Goal reports
    • Ecommerce
  • Best Practices: Sharing with the Organization
    • Export and email
    • Custom reports
    • Custom alerts
    • Sharing customizations
    • API tools
    • Creating a data-driven culture
    • Resources

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[tab title=”Day 3 – GA 301″]
Course Topics – Listed below are the topics we cover during this training session.

  • How Google Analytics Works
    • JavaScript, cookies, and GIF requests
    • Differences from log-based tools
    • Security, privacy, and reliability
  • Google Analytics Tracking Code
    • How the code works
    • Customization methods
    • Alternate tracking code (async, mobile)
  • Administration
    • Accounts and profiles
    • User management
  • Cleaning Up Your Data
    • Filters
    • Introduction to regular expressions
    • Removing internal traffic
    • Cleaning up URLs
    • Site Search setup
  • Measuring Conversion
    • Creating goals and funnels
    • Ecommerce tracking
  • Measuring Traffic
    • Campaign tagging
    • AdWords integration
  • Measuring Content
    • AdSense integration
    • Event Tracking coding
    • Tracking Flash
  • Measuring Visitors
    • Custom Variables
  • Managing Cookies and Tracking
    • Multiple domains and subdomains
    • Google Website Optimizer integrations
  • Extracting Data
    • Export, email, and custom reports
    • Data export API

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Curriculum & Details

Over the course of the two day, hands-on workshop, we’ll cover all the critical parts of Google Analytics including
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  • History of Web Tracking
  • Google Analytics Features
  • Interface and UI Walkthrough
  • Traffic & Campaign Tracking
  • Content Reporting & Optimization
  • Event Tracking & Rich UIs
  • Mobile App & Website Tracking
  • Advanced Segments & Reporting
  • Multi Channel Funnels
  • Goal & Ecommerce Tracking

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Google Analytics News

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