While Google AdWords is an extremely powerful marketing tool when implemented right, it’s also very complicated. With all the new feature launches and UI changes, most folks don’t even realize that traditional search campaigns with keywords barely scratch the surface of the potential of Google AdWords.
Training and explanation will help you optimize your AdWords campaign.In order to provide top notch training, we regularly coordinate with the Google Singapore team, and comply with global guidelines provided by Google in the US. And we ensure that we’re constantly updating ourselves with the weekly feature launches ad updates that the Google AdWords team puts out.
There are two modules of Google Analytics training – currently, we run both together as a 2-day event. We also run a sister event for Google Analytics, that’s 3 days long. There are discounts for attending both together.
[/tab] [tab title=”Testimonials from Clients”] If you have responsibilities in Google AdWords setup, research, sales, support or optimization, you’ll benefit from attending this training. The training is lively, hands-on and designed to teach the features of Google AdWords to everyone in a dynamic manner.
We’ve already conducted AdWords & Analytics for several companies in the APAC region, and some of them have been impacted so immediately, that they’ve gladly volunteered to interviews explaining the impact these trainings have had.
Below are two interviews with two clients – DirectRooms (one of the world’s largest online room retailers) and Phuket.net (Phuket’s largest online portal for news, property etc). Both of them found incredible uses for their new Anlaytics knowledge, both companies are also heavy AdWords users. Watch the videos to learn more.[one_half][/one_half] [one_half_last][/one_half_last] [/tab] [tab title=”Day 1 – AdWords 101″]
Introduction to online advertising & Google AdWords
Creating Your Account
Creating a campaign, step-by-step
Understanding campaign, ad group, and keyword statistics
Developing Quality Keyword Lists
Billing & Reports
Open Q&A[/tab] [tab title=”Day 2 – AdWords 201″]
Definitions & terminology
Google Display Network
Intermediate Optimization Techniques
Understanding how people search
How to Self-Diagnose
How to Use AdWords Editor
My Client Center
Search Engine Optimization (SEO)
Take-Aways, To-Dos, and Resources
[/tabs_framed] [fancy_link link=”http://www.happymarketer.com/training/courses/adwords-ppc-training” variation=”orange” textColor=”#000000″]Back to the Google AdWords Training / Workshop page[/fancy_link] [one_third]
Over the course of the two day, hands-on workshop, we’ll cover all the critical parts of Google AdWords including