Display Advertising - AdWords Advanced Training -
 

Display Advertising – AdWords Advanced Training

Display Advertising – AdWords Advanced Training

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Pass the Advanced Certification Exams (Display & Search), and ramp up your campaigns with Display Advertising Features in this 2 day workshop

Introduction to this Course

This Google AdWords workshop covers principles of Display Advertising, advanced topics of Search Advertising and prepares you for the Google AdWords Advanced Certification exam on Display Advertising. The curriculum is based on Google’s official Seminars for Success and Google Partners Academy programs.

This is an intermediate course, and it requires participants to either attend the Search Advertising with Google – AdWords Fundamentals course, or pass the AdWords Fundamentals exam at their own schedule. Business owners, marketing managers, media planners, web developers, copywriters, advertising executives and practitioners who need to learn the ins and outs of Google AdWords should attend this workshop.

On Day 2 of the course, all the participants will be encouraged to attempt an advanced Google AdWords Certification exam, and pass the Display Advertising exam. We include all the essential curriculum, and include many mock questions for preparation. The exam is computer-based, free of cost and we will include all the instructions participants need to register and attempt.

Summary of Training

Here are the key details for the course:

  • AdWords (Display Advertising & Advanced Topics): 27 Jul 2016
  • Fees: S$1,000
  • Includes: Lunch, Refreshments, Digital Handouts, Certificate of Completion
  • Trainers: Rachit Dayal, Sanchit Mendiratta
  • Where: Singapore
  • Also Available As: A customized half-day, one-day or two-day corporate training for your company (contact us for more details)

Registration Form Pay Online

We offer early bird prices and discounts of up to 20% for groups & companies, and customized versions of this course for corporate trainings. For any further enquiries or questions,  email us at Training@HappyMarketer.com or call us at (+65) 6653 8065.

The pre-requisite course for this workshop is Search Advertising with Google, and the follow-up course is Video Advertising with Google.

It’s recommended the courses are taken together as part of the Google Marketing Masterclass (9 days) or AdWords Certification Masterclass (5 Days) bundle of courses.

What will you learn in this Google AdWords (Display Ads) Course?

Paradigm Shifts
  • Zero Moment of Truth
  • The Power of Google Search
  • Conversion Bottlenecks
Display Ad Campaigns
  • Why Display Advertising?
  • Contextual Targeting
  • Placement Targeting
  • Interest & Topic Targeting
  • Remarketing
  • View Through Conversions
Advanced Optimization
  • 9 Key Optimization Tactics
  • McKinsey’s 7S applied to Digital
  • Helpful Resources
Search Advanced Certification Exam
  • Curriculum Overview
  • Recap of Search Fundamentals
  • Helpful Study Resources
  • Sample Questions
Display Advanced Certification Exam
  • Curriculum Overview
  • Recap of Display Fundamentals
  • Helpful Study Resources
  • Sample Questions

Sign Up For This Course/Workshop

Course

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Display Advertising with Google
(1 Day, 27 Jul 2016)

AdWords (Display Advertising) + Advanced Certification Exam) Display Advertising Workshop

S$1,000 +GST

COURSE REVIEWS

What did you like about the course?

The topics touched on, food and helpfulness of trainer and facilitators.

What would you improve about the course?

trying out of other venues.

What did you like about the course?

The size of the class allows great interaction with the speaker.

What would you improve about the course?

perhaps another day to do more hands on the adwords platform.

What did you like about the course?

I liked Sanchit's speaking style. While this was a technical subject, he made it a lively and engaging workshop through his sharing of case studies and his personal experience.

What did you like about the course?

The MCQ session.

What did you like about the course?

interesting and engaging content,

What would you improve about the course?

interesting and engaging content,

What did you like about the course?

The actual use of the software and repeated attempts to link that back to the attendees actual business situations. Having never conducting any display advertising, I feel confident I can use the Display Network and begin to enhance marketing efforts. As well, had I not taken this course, I probably would have just used search, as easier initially to understand and use, but probably would have simply cost myself much more money and reach less of my objectives. Looking at both Search and Display, either standalone or combined, much more important in today's SEM activities.

What would you improve about the course?

My ability.

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