Video Advertising with Google -
 

Video Advertising with Google

Video Advertising with Google

4.9 10

Pass the Advanced Video Certification Exam and set up up compelling YouTube Advertising campaigns in this 2 days workshop

Introduction to this Course

This workshop covers intermediate topics in Google AdWords, principles of Video Advertising and prepares you for the Google AdWords Video Certification exam. The curriculum is based on Google’s official Seminars for Success and Google Partners Academy programs.

Business owners, marketing managers, media planners, web developers, copywriters, advertising executives and practitioners who need to learn the ins and outs of Google AdWords should attend this workshop.

On the second afternoon of the course, all the participants will be encouraged to write the Google AdWords Video Certification exam. We include all the essential curriculum, and include many mock questions for preparation. The exam is computer-based, free of cost and we will include all the instructions participants need to register and write.

Summary of Training

Here are the key details for the course:

Registration Form Pay Online

We offer early bird prices and discounts of up to 20% for groups & companies, and customized versions of this course for corporate trainings. For any further enquiries or questions,  email us at Training@HappyMarketer.com or call us at (+65) 6653 8065.

The associated courses to this workshop are Search Advertising with Google and Display Advertising with Google.

It’s recommended the courses are taken together as part of the Google Marketing Masterclass (9 days) or AdWords Certification Masterclass (5 Days) bundle of courses.

What will you learn in this Google AdWords (Video Ads) Workshop?

About advertising on YouTube
  • Benefits of advertising on YouTube
  • Where can your ad appear
  • Reach your audience
Your channel and Google+
  • What happens when connecting channels
  • What are the benefits of connecting my channel
  • Picking right name for your channel
YouTube Video Editor
  • Adding clips
  • Trim, lengthen, and cut clips
  • Customize and add effects
  • Adding music, customizing volume
Using AdWords to create video ads
  • Use the right tool for your business goals
  • Using the Ad gallery
  • Benefits of advertising with AdWords for video
  • Select your targeting settings
  • Create a call-to-action overlay for your YouTube video
Video ad formats in AdWords for Video
  • TrueView in-stream video ads
  • TrueView in-display video ads
  • Comparing AdWords for video vs traditional AdWords campaign structure
  • About creating targeting groups
  • Prevent your ads from showing in certain cases
  • Change ads associated with a targeting group
Remarketing to YouTube viewers with AdWords
  • The benefits of video remarketing lists
  • Key features of video remarketing
  • Types of viewers you can reach through remarketing lists
  • Add a remarketing list to an existing campaign
About the ad approval process
  • Ad approval process overview
  • How to get your ads reviewed
  • About how long the review process takes
  • How to check your approval status
  • What each status means
About reserved media placements on YouTube
  • About reservation campaigns
  • Benefits of advertising on a reservation basis
  • Buying reservation advertising
  • Ad formats available on a CPM basis
  • Ad formats available on a CPD basis
  • Targeting options – Topic
  • Targeting options – Interest
  • Targeting options – Affinity Segment
  • Targeting options – Demographic & Gender
  • Targeting options – First Position
Tips for optimizing video campaigns
  • Adding exclusions to your video campaign
  • Improving your bidding strategy
  • Adding and excluding placements
  • Adding a call-to-action overlay
  • Using video remarketing
  • Using advanced campaign settings
Tips for optimizing video ad creatives
  • Best practices for video content
  • In-stream video ads
  • Click-to-play video ads
  • Keeping viewers engaged
  • Keep them curious to learn more
  • Make sure people can hear what you have to say
  • Don’t be shady
Tips for optimizing in-display ad creatives
  • What to promote
  • Ad Text
  • Keyword Strategies
  • Using YouTube Search Trends for Viewer Insights
  • Video stills
  • Make sure people can hear what you have to say
  • Don’t be shady
Measuring Performance of Video Campaigns
  • Measuring image and video ad performance
  • See how your display ads are performing
  • Track customer interactions with free clicks data
  • Conversion Tracking
  • Using third-party tracking pixels
Measuring brand awareness
  • Networks for your branding campaign
  • What to measure for brand awareness
  • Track customer interactions with free clicks data
  • Conversion Tracking
  • Using third-party tracking pixels
YouTube Analytics basics
  • Viewing data in YouTube Analytics
  • Filtering options available
  • Charts & graphs available
  • Conversion Tracking
  • Using third-party tracking pixels

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Video Advertising with Google
AdWords (Video Advertising) + Video Certification Exam) Video Advertising Workshop

S$1,295 +GST

COURSE REVIEWS

What did you like about the course?

Trainers were experienced & engaging. I look forward to another 2 courses.

What would you improve about the course?

Printed notes can be printed bigger, as the point forms for each slide was difficult to read for future reference.

What did you like about the course?

useful

What would you improve about the course?

live demo

What did you like about the course?

The practice exercises in which we were able to try out the user interface.

What would you improve about the course?

Focus more on using the platform rather than passing the test.

What did you like about the course?

"Friendlyness.

Willing to explain in more simpler term as i ask.

I like the presentation slide that just stright to the points for us to get it and using table for better focus.

I like how how the way they get us to do the practice together.

I like that they actually give us an answer sheet for reference.

It is useful and easiler for me to catch up. As i am more a person that need visual and demostration.
"

What would you improve about the course?

mm, for industry level, i believe poeple wouldn't have issue. But it is harder for me as it was too fast in term of the speed speaker and some term are hard.

What did you like about the course?

It was done well.

What did you like about the course?

Relax, notes given
friendly helpful trainers.
Good timing.

What would you improve about the course?

"Words printed on slides (notes) too small. Larger print is better.
more on creative, targetting where i m weak"

What did you like about the course?

The group work and interaction.

What did you like about the course?

"Many interactive games that increase the fun of learning- facilitates understanding as well

Fun and animated trainers- great video references!"

What would you improve about the course?

"More hands on approach- provide dummy account for all of us to practice on

Everyone to introduce themselves at the start of the course- networking and exchange namecards

More best practices and previous real life experiences- success, failures, optimisation techniques etc"

What did you like about the course?

speakers were good

What would you improve about the course?

duration

What did you like about the course?

The number of example videos shown

What would you improve about the course?

More time given to technical aspects

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