Introduction to the SEO & Content Marketing Training
The SEO industry is undergoing a huge change right now as Google tries to figure out how keep search relevant in the world of social media, location-aware and mobile driven changes. And marketers are finding that the definition of SEO is changing from ranking #1 on Google to showing up wherever people are searching, including YouTube, Facebook, TripAdvisor and many other places that people type queries in.
This SEO Training/Workshop is for companies in Singapore who are interested in driving vast amounts of search traffic & ranking on Page 1 for competitive keywords. Savvy marketing managers and webmasters who are already making investments into digital marketing will see the biggest gains from this practical, hands-on workshop.
Summary of Training
- SEO Workshop: 13 April 2016
- Fees: S$895 +GST
- Includes: Lunch, Refreshments, Handouts, Certificate of Completion
- Trainers: Rachit Dayal
- Where: M Hotel, Anson Road, Tanjong Pagar, Singapore
- Also Available As: A customized half-day, one-day or two-day corporate training for your company (contact us for more details)
We offer early bird prices and discounts of up to 20% for groups & companies, and customized versions of this course for corporate trainings. For any further enquiries or questions, email us at Training@HappyMarketer.com or call us at (+65) 6653 8065.
What will you learn?
The training covers the latest technologies and strategies in the SEO community and equips participants with the knowledge needed to implement large search engine optimization projects in their organization. It will also cover how SEO is adapting to Social changes (Youtube, Facebook, Twitter), Location changes (FourSquare, Google Maps, Facebook Places), Mobile changes (smartphone search, tablet search) and keeping “findability” relevant in 2015.
It is designed for marketing professionals, sales executives, corporate communication officers and web/IT professionals. The training introduces the participants to the world of SEO (Search Engine Optimization, ranking well on Google & Yahoo) – including budgeting, project management, keyword research, on-page optimization, link strategies and conversion optimization.
For this hands-on training, it is recommended that participants bring laptops with Internet connectivity. When participants are typically done with this training, they walk away having all the knowledge they need to manage and SEO project and have it executed by employees, vendors or agencies.
Over the course of the hands-on workshop, we’ll cover all the critical parts of Search Engine Optimization including