Mendaki Training Material

Mendaki Singapore Social Media Training

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Training Slides

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Pre-Training Reading

Want to read up and get warmed up about Social Media before the Training? Here’re a couple of fascinating links about Social Media

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Know Your Trainers

Your hosts for 2 trainings will be David Liem and Prantik Mazumdar. You can reach them at @daveliem and @pranmaz if you have any questions or comments!

If you’d like to get to know your trainers better, watch this video below to learn more about them and Happy Marketer.


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Training Agenda

Social Media Landscape 101
With the advent of Web 2.0 and Social Media, the Internet has transformed itself into a two-way communication platform with a plethora of tools & channels at our disposal. This session will provide an overview of the tools, global & local market size data, trends & analysis of the social media landscape

Social Media Case Studies from Singapore
Over the last two years, a lot of Singapore businesses and entities have made their way into social media. We would share some interesting, eye-catching, relevant case studies from Facebook, Twitter, YouTube and LinkedIn campaigns, which would give MENDAKI’s management staff a better idea about the different platforms and their purposes and how Singapore entities are gradually embracing the medium.

Developing a Social Media campaign strategy
Currently, everyone wants to join the Social Media bandwagon but one must have a clear idea about the objective, goals & processes involved in this medium. This session will provide a framework to analyze & strategize a thorough social media communication campaign through the aid of local & global case studies.

Social Media KPIs & Engagement Metrics
Every organization, whether a public or private enterprise has business goals and KPIs and it is vital that our social media campaigns contribute to them meaningfully. This session will discuss the different qualitative & quantitative metrics used to measure the success of social media campaigns, especially in the public sector.

The importance of Analytics & Online Reputation Management
Social Media & Web 2.0 offer excellent avenues to help manage an organizations public relations and its online reputation. This final segment will share cases to illustrate the different tools & techniques that can be used to ‘Listen-Analyze & Respond’ to manage MENDAKI’s PR & reputation through social media.

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