Mobile Marketing Workshop

[two_third] This Mobile Marketing Training/Workshop is designed for marketers in Singapore who have been tasked with increasing their company’s adoption of smartphones, tablets and the mobile world. It will be a power-packed day covering the entire landscape including smartphones, tablets, touch PCs, mobile websites, mobile applications, mobile advertising and much more!

[fancy_list style=”comment_list” variation=”red”] [/fancy_list][/two_third] [one_third_last] [/one_third_last] [tabs_framed] [tab title=”Introduction”] This half-day Mobile Marketing Training/Workshop is designed for marketers in Singapore who have been tasked with increasing their company’s adoption of smartphones, tablets and the mobile world. It will be a power-packed day covering the entire landscape including smartphones, tablets, touch PCs, mobile websites, mobile applications, mobile advertising and much more!

Over the course of the oneday, hands-on workshop, we’ll cover all the critical parts of Mobile Marketing including

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  • History of Mobile
  • The overall Mobile Landscape
  • Various Smartphone Platforms
  • How Tablets & Touch PCs affect things
  • What you need to know about Mobile Websites
  • Is iPhone or Android app development right for your business?
  • How to get customers through mobile advertising
  • Can you store be mobile-payment enabled?
  • IT, Staffing and Budgeting Issues
[/fancy_list] [/tab] [tab title=”Who Should Attend?”] The training covers many different aspects of Mobile Marketing, and the following team members should attend:

  • Marketing Professionals – This workshop will help you bridge the gap of your traditional marketing understanding with new media marketing insights. Learn how to incorporate mobile marketing and advertising to your current plans.
  • Business Owners – For Business owners who oversee marketing and advertising, this course would provide you with a good overview of what to expect from smartphones, tablets and how is this relevant to your business and industry.
  • IT Professionals – For companies that use in-house IT Professionals to manage their mobile initiatives, it is extremely vital to equip IT professionals with the fundamentals and technologies behind the most prevalent mobile platforms today.
[/tab] [tab title=”Topics Covered”] The Mobile Landscape
– The emergence of mobile telephony
– The growth of mobile telephony – devices, network and applications
– Smartphones & the rise of the Mobile Web

Mobile Websites
– Why are mobile websites important and how different are they from normal websites?
– Mobile SEO
– 10 Best Practices for Mobile Websites
– 5 Case Studies of Mobile Website Development
– Workshop to critique and plan mobile website development project

Mobile Applications
– How large is the mobile app economy?
– Do apps make money?
– 10 Design Principles for developing mobile apps
– How do you port your mobile apps across multiple platforms
– Is Gamification vital for mobile apps?
– 5 Case Studies of Mobile Website Development
– Workshop to critique and plan a mobile app development project

Mobile Advertising
– The rapid growth of mobile banner advertising, especially in Asia
– The different varieties of mobile banner advertising
– The importance of creatives & campaign optimization
– 10 best practices for mobile advertising
– Mobile Media Planning Workshop

Mobile Payment & Loyalty
– Mobile Payment Landscape – Market Size & Trends
– Different Mobile Payment Avenues
– Mobile Loyalty & Customer Service
– Innovations in Mobile Payment – PayPal, Square, Google Wallet
– 10 best practices for mobile payment & loyalty services
– Local Case Study: Perx & around

Mobile vs Tablet vs PC
– Where should your development effort go?
– Where should your marketing effort go?
– What is the impact of Windows 8 and OSX Lion?
– What is Responsible Website Design?
– Which platforms should you develop apps for?

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