[two_third] This Mobile Marketing Training/Workshop is designed for marketers in Singapore who have been tasked with increasing their company’s adoption of smartphones, tablets and the mobile world. It will be a power-packed day covering the entire landscape including smartphones, tablets, touch PCs, mobile websites, mobile applications, mobile advertising and much more! [fancy_list style=”comment_list” variation=”red”]
[/fancy_list][/two_third] [one_third_last] [/one_third_last] [tabs_framed] [tab title=”Introduction”] This half-day Mobile Marketing Training/Workshop is designed for marketers in Singapore who have been tasked with increasing their company’s adoption of smartphones, tablets and the mobile world. It will be a power-packed day covering the entire landscape including smartphones, tablets, touch PCs, mobile websites, mobile applications, mobile advertising and much more!
Over the course of the oneday, hands-on workshop, we’ll cover all the critical parts of Mobile Marketing including
History of Mobile
The overall Mobile Landscape
Various Smartphone Platforms
How Tablets & Touch PCs affect things
What you need to know about Mobile Websites
Is iPhone or Android app development right for your business?
How to get customers through mobile advertising
Can you store be mobile-payment enabled?
IT, Staffing and Budgeting Issues
[/fancy_list] [/tab] [tab title=”Who Should Attend?”] The training covers many different aspects of Mobile Marketing, and the following team members should attend:
Marketing Professionals – This workshop will help you bridge the gap of your traditional marketing understanding with new media marketing insights. Learn how to incorporate mobile marketing and advertising to your current plans.
Business Owners – For Business owners who oversee marketing and advertising, this course would provide you with a good overview of what to expect from smartphones, tablets and how is this relevant to your business and industry.
IT Professionals – For companies that use in-house IT Professionals to manage their mobile initiatives, it is extremely vital to equip IT professionals with the fundamentals and technologies behind the most prevalent mobile platforms today.
[/tab] [tab title=”Topics Covered”] The Mobile Landscape – The emergence of mobile telephony – The growth of mobile telephony – devices, network and applications – Smartphones & the rise of the Mobile Web
Mobile Websites – Why are mobile websites important and how different are they from normal websites? – Mobile SEO – 10 Best Practices for Mobile Websites – 5 Case Studies of Mobile Website Development – Workshop to critique and plan mobile website development project
Mobile Applications – How large is the mobile app economy? – Do apps make money? – 10 Design Principles for developing mobile apps – How do you port your mobile apps across multiple platforms – Is Gamification vital for mobile apps? – 5 Case Studies of Mobile Website Development – Workshop to critique and plan a mobile app development project
Mobile Advertising – The rapid growth of mobile banner advertising, especially in Asia – The different varieties of mobile banner advertising – The importance of creatives & campaign optimization – 10 best practices for mobile advertising – Mobile Media Planning Workshop
Mobile Payment & Loyalty – Mobile Payment Landscape – Market Size & Trends – Different Mobile Payment Avenues – Mobile Loyalty & Customer Service – Innovations in Mobile Payment – PayPal, Square, Google Wallet – 10 best practices for mobile payment & loyalty services – Local Case Study: Perx & around
Mobile vs Tablet vs PC – Where should your development effort go? – Where should your marketing effort go? – What is the impact of Windows 8 and OSX Lion? – What is Responsible Website Design? – Which platforms should you develop apps for?