May 2010

If a picture is worth a 1000 words, then a video is worth 1000 pictures, or a lot of words. People love videos: it’s more engaging than pictures and text and gives so much more information in a shorter period of time. For years companies have been using video marketing and more than 2/3rds of senior marketing and media executives stated that video marketing will be their main focus in the digital marketing campaigns and budgets.

Creating videos to share your message on the web is simple and easy. Forget overly-polished, high-brow corporate videos – make it short (under two minutes to 30 seconds is ideal), simple (no more than voiceovers and music), and straight from the heart (connect to your audience, show them you’re a caring person).

You can host your videos on Youtube or Vimeo and embed it on your website to make it easy to share your videos and also make it easier for search engines to find. You don’t have to be an expert to make videos; Movie Maker for PC or iMovie for Mac come standard with your respective operating system and are easy enough for beginners to use. Of course you can always hire a professional video production company to make your videos if you don’t have the time.

Here are some awesome ways to use videos to market and grow your business:

1. Introduction Video

When visitors come to your website, they want to know what you do. Simply clicking a video to that briefly explains your business will answer their questions and prompt them to search around your site more. Zendesk is a good example of this.

2. Video Product Demos

People need to know how your product works. Giving them a video demo is like giving them a virtual sales demo. This can lead to higher conversions from your visitors like Zappos, who reported that videos increased their sales from 6 to 30%. Check out how Apple tantalizes its customers with lifestyle product demos. Simply amazing!

3. Video Tutorials

By showing how much your customer can get out of your product, you increase its value tremendously. By developing short tutorials for your online customers, you will substantially increase your product’s usage. Basecamp does an excellent job providing tutorials (they call it tours) to give their prospective customers confidence that they can maximize the products potential.

4. Video Ads

Text ads, picture ads or video ads; it’s pretty obvious which is more engaging. Video ads are effective and growing in popularity in increasing your sales online. It’s far more measurable and specific, accurate and actionable than television. Videos are becoming shorter (15 seconds or less) but more frequent to satisfy the users insatiable demand for new media. If targeted properly in niche markets, Video ads can command the highest returns.

5. Mobile Ads

With iPhones and Smart Phones becoming increasingly popular ways to consume content, making sure your videos are viewable on those platforms is critical. Some video players are flash-based, which may not be viewable on browsers (like iPhone’s Safari for the time being). If your videos are on Youtube, you should be OK.

Video Marketing is a Powerful Tool

Videos are a great way to excite your audience about your products. Consumers will appreciate the extra time you’re spending on creating rich, relevant and realistic content for them. If you want more great resources on online video marketing go check out ReelSEO. All in all, Video marketing is a powerful way to strengthen your all your marketing strategies.


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