A meme is an idea, expression, person (or animal), that spreads rapidly through culture and the world. MEME’s are also like viral videos, except that a meme can also be a picture, a message, or an expression.

Why are MEME’s important to us marketers? MEME’s represent our society’s collective interests. MEME’s are social proof on what types of content appeal to a mass audience. It’s hard to put a logical reason why some MEME’s get ridiculously popular so the right thing to do is to just accept its appeal factor and ride its current popularly.

The average internet user can take part in meme by creating her own spin off of memes. Like what we’ve done for the popular meme ‘what people think’

I’ve seen lots of local company create their own spin off of these meme and very viable way to create social media awareness of your brand. Here’s a great example from my dance friend Evan Lee from oneshift.com.

Have you ever tried to make your own version of a popular meme? Try it out and see what your audience’s response is like.