Jan 2019

Online reputation management is not just for famous or wealthy individuals, but also for brands to shape their brand’s perception.

Your online reputation can make or break your business. According to Marketing Land, 86% of people are influenced to change their decisions based on negative reviews online while 90% shared that positive reviews online has led them to purchase from a certain brand.Moreover, Sprout Social found that 47% of people have used social media to call out a business for dishonesty or bad service. So, how can you monitor, protect and improve your reputation online?

Here are 4 steps:

In my subsequent blog post, I will be diving deep into maintaining a good online reputation, particularly in the hotel industry. Stay tuned!

Lydia Yeo
Lydia Yeo

Client Success Manager, SEO specialist with a touch of sass 💁🏻

At work, she is passionate about helping marketers achieve their goals  🎯and facilitates this by driving effective client & stakeholder management 🤝

She channels her creativity with an eye for fashion 👠, and believes in supporting the sisterhood 👭🏻