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Digital Marketing Jobs


Digital Marketing Jobs at Happy Marketer

We are Happy Marketer – we love digital marketing – and we’ve got awesome teams in Singapore, Bengaluru, Mumbai and Kolkata.

We’re looking for entrepreneurial-minded techies to join our growing team. You’d be working on executing projects for our clients.

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Roles in our india office

The Senior Media Planner will be the dedicated support in integrated media planning and buying. He/she should be able to creatively integrate both traditional and digital elements into the overall media mix and reports directly to the Director of Programmatic.

Key Requirements

  • 3-5 years of media planning experience
  • Candidate must possess strong digital media knowledge and a good understanding of standard media formats and metrics
  • Good Communication (English) skills
  • Demonstrate creativity in data analysis and understanding possible application of new media formats

Roles & Responsibilities

  • Collaborates with team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans
  • Evaluate and negotiate with media owners for better rates and value adds to fulfil the media campaign requirements of the team
  • Ensure correct tagging of ads and client’s websites so that the ads are served with the tags firing in the correct manner
  • Monitor ads during campaign period, weekly digital reporting, end of campaign reporting, reconciliation of final costs for finance billings
  • Liaise with media owners for proposals
  • Competitive tracking & reviews
  • Coach, manage and training of Junior Media Planner; including review and approval of Junior Media Planners ‘ media plan

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The Performance Consultant is responsible for the day-to-day operations to drive performance improvements. He/she will be directly managing up to 2 Performance Executives and work with the programmatic team, reporting directly to the Performance Team Lead.

Key Requirements:

  • Experienced in managing PPC campaigns on Google, Facebook, LinkedIn, preferably across different industries
  • Proven achievements in delivering KPI growth and ROI with budgets exceeding $40k/month
  • Understanding of Google Analytics and Google Tag Manager
  • Comfortable with analyzing data from different data sources like Google Analytics, Google Tag Manager, Facebook Ad Manager, Google Search Console
  • Excellent Communication (English) and Project Management skills

Roles & Responsibilities:

  • Research and execute key aspects of campaign such as keyword research, ad copy drafting, audience research, and account structure
  • Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations
  • Ensure all media is booked and reconciled on time according to the established process
  • Responsible for managing marketing spend and drive paid search across social networks, websites, search engines and geographical location, to ensure budgets are spent accordingly without under/over-delivery
  • Creating strong campaigns in-keeping with our clients’ brand values
  • Monitoring and reporting short and long-term customer trends from internal and market data
  • Effectively managing meta channels to drive cost effective ROI

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Key Requirements

  • Minimum of 1 year experience in managing PPC campaigns on Google, Facebook, LinkedIn, preferably across different industries preferred
  • Basic understanding of Google Analytics and Google Tag Manager
  • Good Communication (English) and Project Management skills

Roles & Responsibilities

  • Ensure campaign activation is done correctly and according to the media plan.
  • Execute regular reviews and optimization to campaigns so as to achieve client’s targets.
  • Assist in creation of reports to showcase performance and provide in-depth analysis of results.
  • Assist in creating strong campaigns in-keeping with our clients’ brand values
  • Assist in monitoring and reporting of campaign performance from internal and market data
  • Assist in managing meta channels to drive cost effective ROI

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The Junior Programmatic Trader is responsible for ensuring the profitability of assigned accounts . He/she reports directly to the Senior Programmatic Trader.

Roles and Responsibilities

  • Monitor and analyse performance to provide recommendations on approaches to drive improvement in trading margins
  • Ensuring campaign pacing is monitored consistently in order to ensure budgets are spent accordingly without under/over-delivery
  • Coach, manage and train members of the delivery pod to ensure delivery of programmatic campaigns
  • Work on internally managed buying platforms to activate campaigns
  • Monitor and analyse performance to provide recommendations on approaches to drive improvement
  • Responsible for all monthly meetings and quarterly business reviews and ensuring that the necessary reports and presentations are prepared.
  • Responsible for updating the Senior Programmatic Trader on the development of the accounts and highlight any potential areas of concerns and recommendations on possible resolutions.

Requirements

  • 1-2 years of experience in programmatic media operations
  • Candidate must have strong problem solving and troubleshooting skills with the ability to identify and escalate as necessary
  • Excellent Communication (English) and Project Management skills
  • Ability to engage with clients and other team members to effectively and confidently communicate programmatic strategies and performance feedback
  • Able to handle up to $300K – $500K of programmatic media spends a month

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The junior copywriter is expected to have a strong understanding of the English language, impeccable grammar and marketing communication. Copywriters must understand the client’s brief; the concept determines the style and character of the ad. The role involves being part of a team within which he/she will be expected to take ownership of projects, throughout the creative and production cycles. Experience in writing for social media is a plus!

Roles & Responsibilities:

  • Familiarising themselves with the brands, product, target audience and competitor activities in the market
  • Writing copy for social media posts and blogs
  • Understanding clients’ briefs and giving them a creative twist
  • Brainstorming and experimenting with different ideas/ copy styles to come up with fresh content
  • Revising or redeveloping posts or campaigns in response to feedback from clients or from the internal creative team
  • Writing various copy options which may be presented to the client as a storyboard
  • Proofreading and carrying out quality checks

Key Requirements:

  • Impeccable knowledge of the English language with perfect grasp of grammar and spellings
  • Should have a persuasive writing style that’s original yet succinct
  • Should be able to think of new ideas
  • Comfortable with long and short form writing
  • Needs to work well under pressure & be able to multitask
  • Should work well alone as well as together with the other members of the creative team
  • Good copy portfolio/ copy samples
  •  0-2  yrs of experience

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Key Requirements

  • Engineer’s or Bachelor’s degree (Computer Sci. or quantitative field preferred)
  • 2-4 years of relevant hands-on experience with tools like Adobe Analytics.
  • Deep knowledge of different web technologies and an excellent understanding of javascript
  • Excellent communication skills including verbal, written and data visualization
  • Ability to manage time effectively both independently and as a member of a cross functional team
  • Use analytics judgment to identify issues and escalate them when appropriate
  • Location: Mumbai or Bangalore, India

Roles & Responsibilities

  • Work on exciting projects with Adobe Analytics Implementation with some of the largest brands in South-East Asia
  • Understand client’s digital marketing strategies and work on solutions that help them track and optimize their marketing spends
  • Run regular deep analysis on Adobe Analytics data and identify actionable insights for clients
  • Educate client through initiatives such as blogs, articles, trainings, workshops and more
  • Work closely with the Client Success team to drive delivery and engagement
  • Installing Adobe Analytics on complex setups that include multiple domains, shopping carts, ajax interfaces, mobile apps and much more
  • Stay abreast about the latest features and implementation best practices related to Adobe Analytics and digital analytics

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We are looking for a passionate Google Analytics Consultant with 3-5 years of relevant work experience. We work with some of the most reputed brands in the APAC region. To satisfy these customers, we ensure that everyone on the team is passionate about Google Analytics, and constantly working towards maximizing the results for our clients.

Roles & Responsibilities

  • Work on exciting projects involving Google Analytics implementation, reporting and analysis
  • Work with some of the largest brands in the region
  • Installing Google Analytics on complex setups that include multiple domains, shopping carts, ajax interfaces, mobile apps and much more
  • Daily analysis on Google Analytics data and identifying potential problems & challenges
  • Run regular deep analysis on Google Analytics data and identify actionable insights for clients marketing or site design challenges and deliver new client sites or redesigns
  • Manage website vendors and coordinate with them to deliver new website

Key Requirements

  • 3 to 5 years of relevant hands-on work experience, and a passion for Google Analytics
  • Deep knowledge of different web technologies and an excellent understanding of javascript
  • Well-versed in php, wordpress
  • Experience in Adobe Analytics is a plus

Who should not apply?

  • If you don’t have any prior experience with Google Analytics
  • Fresh Graduate

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About the JD – We are looking for a reliable, detail-orientated senior web developer to join our company. The senior web developer’s responsibilities include communicating with clients to determine website specifications, creating schedules and providing quotes, writing code, working with a team of designers and content writers, as well as assisting with recruitment and training of all new junior web developers. You should be able to provide excellent customer service, understand written and verbal instructions, and stick to deadlines and budget constraints.

Budget – 8 LPA INR

Roles and Responsibilities:

  • Interpreting client specifications and identifying website user requirements.
  • Creating timeframes and work schedules to meet deadlines.
  • Communicating effectively with clients and teams.
  • Building a network of freelance designers and content writers.
  • Updating records and writing reports.
  • Debugging websites and ensuring software documentation is updated.
  • Liaising with mobile developers.
  • Establishing strong professional relationships with clients and other professionals.
  • Conducting research and keeping abreast of social media marketing trends.
  • Supervising junior web developers, analyzing areas of weakness, and scheduling training sessions accordingly.
  • Ensure that front-end code functions consistently across all browsers and platforms.
  • Fix and improve existing software.
  • Integrate software components and third-party programs. • Troubleshoot, debug and upgrade existing web applications.
  • Develop technical documentation that accurately represents application design and code.
  • Evaluate existing applications to reprogram, update and add new features. 

Requirements:

  • Graduate degree in computer science, IT, or similar.
  • 3-5 years of experience in web development.
  • Research, design & write basic apps on Android/iOS or any relevant technologies.
  • Tracking business requirements across the client assets using relevant technical languages. • Experience with wireframe and diagnostic tools.
  • Leadership and management skills.
  • Excellent customer service and research abilities.
  • Familiarity with Agile development methodologies.
  • Knowledge of coding languages (e.g. .Net, Java, JavaScript).
  • Knowledge of HTML, JS, CSS, and web frameworks. 

Functional Competency Required:

  • Scripting / Programming language and constructing Database.
  • Database
  • API & Web Services.
  • Code Debugging & Error
  • Logging.
  • Version Control Tools 

Things that will make you immediately stand out:

  • Knowledge of JavaScript or any JS-based technologies like Angular, Node JS, etc.
  • Understanding of Google Analytics & Google Tag Manager.
  • Previous experience of working with Google & Other APIs.
  • If you’re hard-working, detail-oriented, organized, and a problem-solver.
  • Practical experience with content management systems.
  • Proven ability to learn new languages and technologies.
  • Resourcefulness and troubleshooting aptitude; Analytical thinking and problem-solving capability. 

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We are looking for an experienced and versatile marketing manager who is comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Roles and Responsibilities:

  • Establish positioning, identify target audience and develop marketing plans across different channels and segments.
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration among multiple stakeholders
  • Lead the execution of the company webinar
  • Responsible for the ideation and creation of long form articles such as blog posts, newsletters, featured articles and other communications materials for use on social media channels.
  • Monitor the growth and ensure a consistent digital presence, engagement, reach and impact through different channel
  • Always up to date with the latest trends and best practices in online marketing

Requirements:

  • Bachelor Degree in marketing, business, or related field
  • 2- 4 years of experience in developing marketing plans, executing campaigns and provide consistent reporting on marketing activities
  • Strong project management, multitasking, organisational and decision-making skills
  • Meticulous and able to work independently
  • Proficiency with online marketing and social media strategy
  • A sense of aesthetics and a love for great copy
  • Excellent written and verbal communication skills
  • Design and video editing capabilities a plus

Who shouldn’t apply

  • Fresh graduate
  • No prior experience in marketing

What will make you stand out

  • Experience in creating & managing content in social media platforms
  • Prior experience working in digital marketing agency is a plus
  • Proficient in Photoshop, Illustrator, Powerpoint, and other relevant design and video editing tools
  • Familiarity with Salesforce, Pardot, Mailchimp, WordPress or Drupal preferred

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Roles in our singapore office

The role as an Associate Consultant in the Digital Strategy team requires a highly motivated professional who has a passion for digital marketing, and has a desire to become a well-rounded marketer. The role sits within a team that is focused on business development and driving growth for the organisation. As an Associate Consultant, you will be responsible for identifying growth opportunities, qualifying leads, taking an active role in building proposals, and supporting sales pitches. You can expect to interact with enterprise brands across industries like FSI, travel & hospitality, beauty, FMCG, etc., regions, and with vastly differing use-cases.

You Should Apply If :

  • Being in a constantly evolving industry and working with highly-driven peers excites you
  • The ability to develop your skills as a well-rounded marketer interests you
  • Bringing revenue growth to an organisation drives you
  • Adaptability and the openness to learn comes naturally to you

Minimum Qualifications:

  • Bachelor’s degree in marketing or equivalent practical experience
  • 1-2 years of experience in digital marketing, business development, or online media environment

What Will Set You Apart (but not a must-have):

  • Experience driving business growth and building relationships with external stakeholders
  • Experience in collaborative stakeholder management
  • Experience in creating sales proposals and marketing materials
  • Experience in data & analytics

Responsibilities:

Pipeline management

  • Receive inbound leads and lead the qualification process
  • Communicate the capabilities and articulate the value proposition in which we provide with our services
  • Prospect customers, identify leads and build sustainable relationships.
  • Actively monitor procurement platforms to identify suitable opportunities
  • Track and manage new leads the Digital Strategy team is handling, ensuring a nurture process in put in place to maintain relationships with leads
  • Develop sales pipeline reports and providing updates to internal stakeholders

Pitch Planning & Creating Proposals

  • Build compelling presentations in the form of slides to engage prospects during the pitch phase
  • Lead the development of strategic plans with data-led strategies for prospects throughout the APAC region
  • Building sales narratives for prospects
  • Presentation of proposals which the Digital Strategy team crafted for the client
  • Conduct extensive research on the client and it’s industry to facilitate the development of relevant recommendations
  • Collaborate with team leads, subject matter experts and account leads to formulate strategic recommendations to support new and existing clients growth
  • Collaborate with external platforms and vendors in pitch preparations and solutioning
  • Develop costing proposals which are aligned to the services and engagement model we are providing the client

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Roles and Responsibilities:

  • Establish a solid working relationship with multiple clients.
  • Be the point of contact for all client requests, ensuring that briefs are met with quality and timeliness.
  • Work collaboratively with delivery teams and subject matter experts to evaluate client needs regarding their objectives and goals.
  • Working with the delivery team to be the first line of support in the running of accounts.
  • Support delivery and sales team in cross-sells and upsells
  • Willing to go the extra mile by proactively looking for opportunities that will surprise and delight your client.
  • Assist with additional ad hoc tasks to support the team as and when required.

Requirements:

  • Education to degree level in advertising, media, IT or similar
  • 4-6 years of experience in digital marketing, preferable digital agencies.
  • Strong knowledge and passion in Web and Digital Analytics
  • Aptitude to build and maintain strong working relationships.
  • Ability to work under pressure and with short deadlines
  • Excellent analytical, presentation and problem-solving skills
  • Good communicator, comfortable with showing what data means and how we can take action based upon it
  • Ability to take the clients and internal teams from chaos to clarity.

Who should not apply?

  • If you don’t have any prior experience with client management
  • If you are looking for an SEO/SEM/Paid Media role
  • Fresh Graduate

What will make you stand out?

  • Hands-on experience in Google Analytics / GA Certifications.
  • Your ability to tell a story on a Slide deck

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We are looking for someone with a keen eye for everything in the MarTech space. Your daily focus will be on delivery of campaigns across multiple MarTech platforms and product categories. This role needs someone who has strategic as well as tactical knowledge of using different Marketing Automation platforms and Advertising Technology platforms. This role will be deployed at our client’s worksite, working along with their core marketing team.

Roles & Responsibilities:

  • Project manage all CRM and Marketing Automation strategies and implementation, including planning, creative, emails, campaign automation and campaign performance monitoring, to improve customer engagement across all channels
  • Support clients in gathering campaign briefs from various stakeholders and working alongside with relevant team members to get campaigns assigned and set up
  • Implement digital marketing tools and KPIs to automate marketing workflows for clients
  • Prepare weekly and monthly reports to review and improve campaign performances
  • Monitor deliverability and help to remediate blocks or issues

Key Requirements:

  • Bachelor’s Degree in IT/Marketing
  • Fresh graduates or 1-2 years of marketing automation hands-on experience
  • Experience on Salesforce Marketing Cloud, Google Analytics and CDP is a plus.
  • Experience working with Asana, MS Project, Excel, Visio, Lucid Charts or other project management tools
  • Excellent project management skills by providing clear communicating priorities, objectives/goals and deliverables.
  • Some working experience with SQL, Javascript, HTML and CSS
  • Ability to work with cross functional teams to identify use cases to be implemented using the MarTech solutions.
  • Self-starter, independent, motivated and result-oriented team player
  • Strong in communications with the ability to engage with internal and external stakeholders
  • Self-motivated operator who can work comfortably as an individual contributor and comfortable with navigating through the organization to get things done.
  • Strong in analytics and able to make decisions leveraging data. Strong negotiation skills. Creative with high emotional intelligence. An innovative collaborator. Most importantly, you must be savvy and love tech, and love to sell your ideas to everyone.

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We are looking for a Director Consultant, CRM & Marketing Automation, an expert in Marketing Automation to manage & creatively direct a team that executes all search CRM and lifecycle marketing projects. He/She would be responsible for planning, implementing & monitoring all marketing automation related activities across all the platforms like Salesforce Marketing Cloud, HubSpot, Eloqua, Mailchimp, Intercom, Marketo, Responsys etc.

This person will be leading the team of 3 to 5 consultants and manage the ROI. The marketing automation team works as a separate business unit in Happy Marketer, and the person should have the capability to run this division as a successful unit. This involves a lot of decision-making, risk taking appetite, foreseeing the future of marketing automation and proactively planning for the same. Motivating the team, steering away unwanted pressures, keeping the team focused on a day to day as well as weekly basis are some of the routines for this Lead Consultant.

Roles and Responsibilities:

Managing the Business:
We run this team as a separate business unit with its target margins and profits in each quarter. The Lead Consultant’s role is to drive these numbers, plan for the accounts regarding manpower, account strategy, and meeting client expectations. The critical thing here is to foresee the red-flags hindering this growth and proactively tackling it.

Future of CRM, Marketing Automation, Lifecycle & Loyalty Marketing:
This person has to have an eye set for the future and prepare his team to be future ready. This can be training, building core strength or learning new skills. The person should have the flair to experiment with new platforms, create their own frameworks, reporting metrics and so on.

Productivity and Quality:
We are a small but highly efficient team who delivers quality work. There will be times where the Lead Consultant has to roll up the sleeves and get things done. You should have the hands-on experience required to lead the pack and inspire them to deliver quality work.

New Business Opportunities:
This person will also be part of new pitches. This kind of work requires ideation, auditing and proposal planning skills from the person. Only extensive knowledge in the domain will help to come up with a good strategy. The person should also be promoting the wins and achievements of his team and be responsible for churning out case studies for the division.

Key Requirements:

  • At-least 4-6 years of Marketing Automation experience across Salesforce Marketing Cloud, Adobe, HubSpot, Eloqua and other platforms is a must.
  • Solid understanding of CRMs, customer journeys, email marketing best practices, loyalty platforms and automation platforms.
  • Experience with A/B testing and segmentation best practices
  • Maximize profits by using creative and analytical skills to plan campaigns, increase conversions, analyze and optimize performance and manage client’s marketing budget effectively
  • Experience of ROI driven campaign management
  • Manage complex projects with an ability to handle multiple projects at a time
  • Solid work experience in Digital agency for minimum 5 years at leadership role

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The SFMC Consultant will work as a SME on Salesforce Marketing Cloud systems, data and integrations. This role will be Business facing and as part of the engagement will work hand in hand with the Marketing Business solution architect and development team to understand the requirements and create technical solutions for them. This role needs someone who has strategic as well as tactical knowledge of using different CRM and Marketing Automation platforms.

Roles & Responsibilities:

  • Enable clients to adopt & implement marketing maturity models with their martech stacks.
  • Support clients in CRM and Marketing Automation strategies and implementation, including planning, creative, emails, campaign automation and campaign performance monitoring, to improve customer engagement across all channels
  • Proactively find opportunities for process improvement and reducing execution complexity.
  • Analyse performance metrics and develop campaign, content and workflow recommendations
  • Participate in all major technical discussions related to the platform.
  • Collaborate with marketing stakeholders to gain input into the program strategy, campaign approach, creative direction and impact measurement (goals/performance).
  • Orchestrate, negotiate, prioritise and manage project deliverables with other members of the marketing organisation as needed.
  • Train internal team members on Salesforce Marketing Cloud tool and account specific processes.
  • Create and maintain account/client specific documentations (Operations Manual, Process documents, etc)

Key Requirements:

  • Bachelor’s Degree in IT/Computer Science or equivalent
  • 3+ Salesforce Marketing Cloud experience is required. Salesforce Marketing Cloud certifications highly desirable
  • Salesforce CRM/Sales and Service Cloud experience highly desirable
  • Proven consulting and/or client implementation experience is required
  • Excellent verbal, written, and interpersonal communication skills
  • Exposure to enterprise clients and sophisticated architectures
  • Working experience in HTML and CSS
  • Experience with Oracle Eloqua/Marketo/HubSpot/Pardot is a plus.

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Roles in our philippines office

This position’s core role is to act as an advocate for Happy Marketer in establishing close relationships with some of the largest brands in the Philippines.

Roles and Responsibilities:

  • Establish a solid working relationship with multiple clients.
  • Be the point of contact for all client requests around new opportunities, ensuring that briefs are met with quality and timeliness.
  • Work collaboratively with delivery teams and subject matter experts to evaluate client needs regarding their objectives and goals.
  • Identifying opportunities and bring in cross-sells and up-sells with support from subject-matter experts
  • Taking ownership of account renewals and ensuring that it happens on time
  • Willing to go the extra mile by proactively looking for opportunities that will surprise and delight your client.

Requirements:

  • Education to degree level in advertising, media, IT or similar
  • 4-6 years of experience in digital marketing, preferable digital agencies
  • Strong knowledge and passion in Web and Digital Analytics
  • Aptitude to build and maintain strong working relationships.
  • Ability to work under pressure and with short deadlines
  • Excellent analytical, presentation and problem-solving skills
  • Good communicator, comfortable with showing what data means and how we can take action based upon it
  • Ability to take the clients and internal teams from chaos to clarity.

Who should not apply?

  • If you don’t have any prior experience with client management
  • If you are looking for a practitioner’s role (e.g. media executive, SEO consultant etc.)
  • Fresh Graduate

What will make you stand out?

  • An all-rounded knowledge of digital marketing and how it influences customer experience
  • Experience with e-commerce or digital-first brands in the Philippines

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Happy Marketer is looking for someone with a keen eye for everything in the MarTech space. Your daily focus will be on delivery of campaigns across multiple MarTech platforms and product categories. This role needs someone who has strategic as well as tactical knowledge of using different Marketing Automation platforms and Advertising Technology platforms. This role will be deployed at our client’s worksite, working along with their core marketing team.

Roles & Responsibilities:

  • Project manage all CRM and Marketing Automation strategies and implementation, including planning, creative, emails, campaign automation and campaign performance monitoring, to improve customer engagement across all channels
  • Support clients in gathering campaign briefs from various stakeholders and working alongside with relevant team members to get campaigns assigned and set up
  • Implement digital marketing tools and KPIs to automate marketing workflows for clients
  • Prepare weekly and monthly reports to review and improve campaign performances
  • Monitor deliverability and help to remediate blocks or issues

Key Requirements:

  • Bachelor’s Degree in IT/Marketing
  • Fresh graduates or 1-2 years of marketing automation hands-on experience
  • Experience on Salesforce Marketing Cloud, Google Analytics and CDP is a plus.
  • Experience working with Asana, MS Project, Excel, Visio, Lucid Charts or other project management tools
  • Excellent project management skills by providing clear communicating priorities, objectives/goals and deliverables.
  • Some working experience with SQL, Javascript, HTML and CSS
  • Ability to work with cross functional teams to identify use cases to be implemented using the MarTech solutions.
  • Self-starter, independent, motivated and result-oriented team player
  • Strong in communications with the ability to engage with internal and external stakeholders
  • Self-motivated operator who can work comfortably as an individual contributor and comfortable with navigating through the organization to get things done.
  • Strong in analytics and able to make decisions leveraging data. Strong negotiation skills. Creative with high emotional intelligence. An innovative collaborator. Most importantly, you must be savvy and love tech, and love to sell your ideas to everyone.

Please send your resume to [email protected]

Check out The Happy Marketer Story at https://www.happymarketer.com/our-story/

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