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It’s interesting to see how almost all industries have adapted to the process of automation, becoming more customer centric and provide highly personalised services. Digital transformation has proven that optimization is a never ending process, resulting in a high scope for constant innovation and automation. Who would have thought in early 90s that making an international money transfer, speaking to someone across borders or even entertainment could be done by just one device, your phone! It’s surprising how quickly we all have adapted to these changes in the past decade. Let’s have a quick look on key changes and some trends that we have seen across each industry.

Disclaimer: The above case studies are exclusively based on secondary research conducted by the author and not Happy Marketer clients.