search advertising with google adwords

Get introduced to AdWords, pass the Fundamentals Certification Exams and set up your first Google AdWords campaign in this 2 day workshop

Introduction to the Google AdWords – Search & Fundamentals Course

This workshop covers the fundamentals of Google AdWords, principles of Search Advertising and prepares you for the Google AdWords Fundamentals Certification exam. The curriculum is based on Google’s official Seminars for Success and Google Partners Academy programs.

Business owners, marketing managers, media planners, web developers, copywriters, advertising executives and practitioners who need to learn the ins and outs of Google AdWords should attend this workshop.

On Day 2 of the course, all the participants will be encouraged to attempt the Google AdWords Certification exam, and pass the Fundamentals exam. We include all the essential curriculum, and include many mock questions for preparation. The exam is computer-based, free of cost and you will require your own laptop to attempt it.

Summary of Training

Here are the key details for the course:

  • AdWords (Search Advertising & Fundamentals): 9th & 10th July 2015
  • Fees: S$1,500 S$1,000
  • Includes: Lunch, Refreshments, Digital Handouts, Certificate of Completion
  • Trainers: Rachit Dayal, Sanchit Mendiratta
  • Where: M Hotel, Anson Road, Singapore
  • Also Available As: A customized half-day, one-day or two-day corporate training for your company (contact us for more details)

Registration Form Pay Online with Credit Card or Paypal

We offer early bird prices and discounts of up to 20% for groups & companies, and customized versions of this course for corporate trainings. For any further enquiries or questions,  email us at [email protected] or call us at (+65) 6653 8065.

The follow-up courses to this workshop are Display Advertising with Google, and Video Advertising with Google.

What will you learn in this Google AdWords Workshop?

Introduction to AdWords

  • Why Use AdWords?
  • History of Advertising

All About AdWords

  • Advantages of AdWords
  • Where Do Ads Show?
  • Key Terms

Search Ad Campaigns

  • Keyword Research
  • Bidding & Pricing
  • Account Organization
  • Ad Copywriting
  • Ad Extensions


  • Billing
  • Conversion Tracking
  • Reporting & Analysis

Sign Up For This Course/Workshop

CourseCurrent PriceMore InfoRegisterPay Now
Search Advertising with Google(2 Days, 9-10 July 2015)AdWords (Search Advertising) + Fundamentals Certification ExamS$1,000 +GSTInformationRegisterPayment


Sign Up For A Bundle That Includes This Course

CourseCurrent PriceMore InfoRegisterPay Now
Digital Marketing Masterclass(14 Days, July – Sep 2015)Search Ads + Display Ads + Analytics + Video Ads + Facebook/Social + SEO + UI/UXS$5,850 +GSTInformationRegisterPayment
Google Marketing Masterclass(10 Days, July – Sep 2015)Search Ads + Display Ads + Analytics + Video Ads + SEO/ContentS$4,050 +GSTInformationRegisterPayment
Google AdWords Certification Masterclass(6 Days, July – Sep 2015)Search Ads + Display Ads + Video AdsS$2,250 +GSTInformationRegisterPayment