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13 Mar, 2018 4 Digital Tools To Build Your Intel Before A Meeting

In my previous blog post, I shared 5 forces that dictate any digital strategy. The first and most powerful out of the 5 were the Buyers a.k.a. prospective clients. They want all the possible information about the services/products to make an informed choice about the vendor but at the same time, are hesitant to give out adequate information over the phone or at the first contact.

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16 Feb, 2018 5 Forces That Dictate Any Digital strategy

Before I finally decided to pen down this article, I always felt that competition is usually a tug-of-war between two or more powerful rivals craving for market share. But a renowned Harvard Business School Professor, Michael Porter said that competition is far more complex than what it looks like. According to him, a brand with a more profitable digital strategy is far superior than one with a big name or organizational structure.

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13 Mar, 2016 7 Powerful Ways for Digital Marketers to Sell Their Value Proposition

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One of the biggest and most common challenges faced by any agency is being labelled as "pricey". A lot of agencies consider lowering their price as the ultimate and easiest solution. However, lowering the price is not always the right solution as it brings down the value of the services you offer and it portrays you as an agency who does not believe in their value proposition. 
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