They say that the best place to bury a dead body is on page 2 of Google search results. Though it might be a particularly macabre joke, you get the point. If your website is not on page 1, at the very top, it might...
The past few weeks have been extra eventful at work. As some of you might know, Happy Marketer submitted to a bunch of awards this year and our big boss Rachit, being as kind as ever, nominated me as "The Most Promising Newcomer" for the...
We kicked off 2015 with our very first batch of submissions to a bunch of awards, both at the local and regional levels. Two of our major submissions were to the Marketing Magazine's Agency of the Year (AOTY) awards and the Mumbrella Asia Awards.And guess what!...
Hashtags started off as the unique feature of Twitter before Google+ and now Facebook introduced it. While personally I love Facebook more than Twitter, I always liked the hashtag feature on Twitter and wished Facebook had it! This is because, hashtags are a great way...
It's been a hazy week here in Singapore but that did not dampen the spirits of the "ever-so-active" digital world! While the public is active on Facebook and Twitter complaining, making/sharing memes, inspirational videos, news articles about the haze, brands have been busy too! Some...
Marketing is going the "digital" way and hence apart from being creative, marketers also need to stay up-to-date with technology. Technology has opened up many new platforms for marketing and also tools for measuring the impact of marketing campaigns. Data is now gaining more and...
Facebook is my favourite social network! Not just because it’s fun and useful, but also because it never fails to amaze me. This time, I am excited about two new cool features that Facebook is now rolling out gradually: Graph Search and the new News...
“through the last quarter <Q1 2012>, I should say, which is just 2 years after we shipped the initial iPad, we’ve sold 67 million. And to put that in some context, it took us 24 years to sell that many Macs and 5 years for...
If you live in Singapore or are in anyway related to the National University of Singapore (NUS), you probably know what I am gonna be talking about. Yes, it is about the super popular Facebook page created by NUS students called “NUS Confessions”. This page...
It is that time of the year where is everyone is predicting things for the new year. So we thought, we should look into some predictions for Digital as well. In this episode of Happy Hour, David, Prantik and Rachit give their thoughts on what's...
