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16 Apr, 2020 8 Key Points That Make Selling ABSTRACT

I am Neelam, from the Digital Strategy team here at Happy Marketer, the most-awarded data-driven digital marketing agency in Singapore. We provide the full spectrum of digital marketing services, namely Analytics, Search Engine Optimization, Social Media Marketing, Performance Marketing, CRM & Loyalty Marketing, Digital Transformation & Digital Training to clients across the region. So as a member of the sales team, we are supposed to sell these services to prospects.
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09 Sep, 2019 How Brands Like Starbucks, Apple & Johnnie Walker Give You A Multi-Sensory Experience?

When consumers chat about advertising in general, it’s only natural they relate the term to television commercials, video campaigns, social media posts, or billboards on the streets and in the malls. What is the one thing common between them? They are visual marketing activities that we as marketers bombard consumers with and as consumers, they are exposed to a minimum of 4,000 visual advertising messages every day. And so it’s impossible they remember every advertisement they have seen throughout the day making it a fierce competition for the sense of sight.
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03 Jun, 2019 Successful Dating Lessons You Can Apply to Winning Customers

Did you ever think that swiping on dating apps could teach you some tips and tricks on how to market your business? They seem like two very different things, things that have no relation at all. That’s where you’re wrong. Thanks to technology, the landscape of dating has transformed quite a bit just like traditional marketing has evolved and digitised.

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05 Apr, 2019 Looking Back: 10 Months of #HMX

2009 - The year that 2 very talented people, Rachit Dayal, and David Liem started operations of a data-driven marketing agency, Happy Marketer, with just one headquarter office in Singapore. Yes, this was the same year when one of the famous ride-hailing apps, Uber, and the most commonly used messenger, WhatsApp was also launched.
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28 Jan, 2019 Augmented Reality Is More Than Just For The Gaming World

With the various technological initiatives widely being used, it is changing the way we do things. Brands are adopting technology for their business operations to engage with their customers to provide exhilarating experiences to keep the customers wanting more.

One such type is the Augmented Reality (AR) technology. Usually when we think of AR, we relate it with the gaming world. The hyped-up Pokemon Go AR app, one that has combined the gaming world with the real one, has proven the point even more. But what people are not aware of is that AR can prove to be extremely useful in various industries - one of them being the Fashion industry.

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