Blog
15 Oct, 2018 How Can You Amplify Marketing Automation With Media?
Every single digital practice is intertwined in one way or another. If you dig a little deeper, you’re sure to find aspects of each practice that informs the other to perform better.
14 Aug, 2018 Buyer Personas – The Primer to Designing Customer Journeys
Posted in b2b companies, b2c companies, buyer personas, Customer Experience, customer journeys, cx investments, Eloqua, lead score, lifecycle marketing, marketing automation, oracle, oracle marketing cloud, Responsys
In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.