Blog
16 Mar, 2016 Introducing Google Analytics 360 Suite – Simple, Powerful & Really AWESOME
In today’s world, all marketers are trying to reach the right customer, at the right time, with the right message, and on the right device – at the best possible moment. And to achieve this very thing, Google is unveiling a new suite of integrated data and marketing analytics products, designed specifically for the enterprise marketers.
05 Jan, 2015 Web & Social Analytics: 10 Predictions for 2015
As we come to the end of another wonderful year, it seems like a perfect moment to start looking ahead to see what’s in store for the digital industry.Here’s presenting 10 awesome predictions related to Analytics.Do visit our section on the Google Analytics workshop we offer?1. Real-Time Analytics will...
20 Oct, 2014 Shopping Analytics Get A Boost With Enhanced Ecommerce For Google Analytics
Digital data has contributed a lot in the remarkable growth of online retail. It has recorded an overall year on year growth of 30% in 2013 with Google Analytics, giving valuable insights into shopper behaviour, thereby allowing retailers to take smart decisions. The rapid increase...
24 Sep, 2014 The Power of Brand Storytelling through Instagram
The Importance of StoriesFrom our ancient ancestors passing stories down through the generations that we still tell today, we have been fascinated by the power of stories. Stories stimulate our emotions. They create a lasting impression - which is just what you want for your...
03 Sep, 2014 Brand Storytelling with Instagram
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.And why use Instagram for brand storytelling? Because it is, - Quick & Intuitive - Integration...
23 Jul, 2013 How To Deal With Google’s Enhanced Campaigns?
Enhanced campaigns allow marketers to manage bids across a user's device, location and time. It allows you to bid higher or lower based on the user’s proximity to your business, and/or the device that they’re using. And, starting Monday (22nd July, 2013), all legacy (conventional)...