In marketing strategy, first-mover advantage, also commonly referred to as technological leadership is the advantage gained by the initial significant occupant of a market segment.
With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.
Tools are meant to help us get our digital marketing job done more effectively. But with dozens, if not hundreds, of digital tools launched every year, how does one decide which tools to invest in?
Marketers simply love their buzzwords and often, it seems that the hype around these concepts are created by the marketers simply just to impress the management.
Being "Mobile-First" is one of the most popular buzzwords in the digital marketing circles at the moment but is it just another hype or does it have actual impact for your business?
As marketers, one of the oldest debates that we encounter discuss whether marketing is an “art” or a “science”. The honest answer is that marketing is an art, based entirely on scientific principles!