31 May, 2019 Want to Become the Next Chinese Marketing Officer (CMO) in your Company?
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05 Apr, 2018 Why The S9+ May Be A Sign that Samsung’s Waterloo Is Nearing
Posted in android, apple, first mover advantage, iphone, iphone x, marketing strategy, product development, samsung, samsung s9
In marketing strategy, first-mover advantage, also commonly referred to as technological leadership is the advantage gained by the initial significant occupant of a market segment.
15 Feb, 2018 Should Facebook be used as a branding or a performance marketing platform?
With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.
30 Mar, 2016 5 Digital Marketing Tools Worth Trying in 2016
Tools are meant to help us get our digital marketing job done more effectively. But with dozens, if not hundreds, of digital tools launched every year, how does one decide which tools to invest in?
21 Dec, 2015 Why You Should Adopt A Mobile-First Mindset in 2016
Marketers simply love their buzzwords and often, it seems that the hype around these concepts are created by the marketers simply just to impress the management.
Being "Mobile-First" is one of the most popular buzzwords in the digital marketing circles at the moment but is it just another hype or does it have actual impact for your business?
26 Oct, 2015 Warning: You’re Losing Money By Not Using Analytics
Posted in Uncategorized
As marketers, one of the oldest debates that we encounter discuss whether marketing is an “art” or a “science”. The honest answer is that marketing is an art, based entirely on scientific principles!