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08 Dec, 2017 The Key To Executing A Successful Digital Campaign

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I had the opportunity to fly to Bangkok on a Thursday afternoon to participate in a panel discussion on Digital Trends vs. Social Media. The event, Digital Thai | Digital Asia (DTDA), was an initiative organised by Adcamie to bring together industry partners to talk about digital happenings in Thailand & the region. It was a humbling experience, sharing a stage with some of the industry's best and brightest.

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14 Feb, 2017 5 Things Luxury Brands Should Do Differently in 2017 To Maximise Their Social Media Investments

Social Media Marketing Singapore

Luxury brands can be described with two words – exclusive and premium. When we think about social media, what comes to mind is reaching the widest and most relevant audience possible, at little or no cost. There is therefore a misconception that luxury brands should not advertise on social media, lest it dilutes the brand.

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