Blog
10 Jun, 2020 Shall we just LISTEN on social media for a change?
Data-driven advertising is the new norm — all of us have come to acknowledge that we need data, Data, DATA before we even begin planning what to do with a brief. But data comes with two significant costs: acquisition and deciphering costs. Acquiring the data can be...
05 Jun, 2020 My Key Learnings After Moving To The Dark Side
When I first announced that I was joining Happy Marketer, I had mixed reactions from both sides — friends who are marketing leaders in brands thought I was way too old to slog it out in an agency; whilst new colleagues asked me (often with...
04 Jun, 2020 Resolve The ‘Solow Paradox’ to drive your business growth through the right use of Data & Analytics
Opinion – We are at risk of falling into the Solow Paradox. “You can see the computer age everywhere but in productivity statistics” – Robert Solow, New York Review of Books, 1987. Only – replace the computer above with Analytics and we have the 2020 iteration...
04 Jun, 2020 Sight – The key trait that makes a visionary consultant
What comes to your mind when you think of consultants? Is it people who throw out presentation decks with a hundred slides? Someone who uses incomprehensible lingo like ‘boil the ocean’ every 5 seconds? Or a person who is just spouting rubbish out their pie...
03 Jun, 2020 Simplifying Project Management in 7 Steps
Managing a huge project is a daunting experience. It involves working with multiple stakeholders, within and outside the organization. It includes strict timelines along with several layers of planning, implementation and reporting. If a thing or two spiral out of control, the project lands in...
01 Jun, 2020 5 tips to build your own recipe for media planning
These are the days of uncertainty, and we’re all looking for routines or plans to keep things grounded and going. Morning playlists, workout regimes, Netflix watch party invites, a new online class, whatever it takes to stay off that wearying uncertainty. But of all the...
01 Jun, 2020 How are Singaporean brands winning customer love & loyalty in challenging times?
COVID-19 has changed the way we live, work and transact. The impact on businesses is likely to persist even after the pandemic is contained. As we approach the new normal, how do brands regain consumer confidence? We have laid out these four strategies to build...
31 May, 2020 Marketing To Real People in a World Without Cookies
Marketers are worried after Google announced that Chrome will block third-party cookies in a few years due to their impact in the marketing landscape. While the move is not new, it commands attention in the marketing industry as Chrome holds nearly 70% of the browsers’ market...