Happy Marketer is now Merkle Singapore. Please check out our new website at https://www.merkleinc.com/sg/.
Singapore Institute of Technology (SIT) has appointed a strategic and creative agency, xodbox and digital marketing agency, Happy Marketer to handle its AY 2021 admission campaign. As part of this 8-month appointment, xodbox will lead SIT’s out-of-home and print campaigns while Happy Marketer will handle SIT’s...
Yeah, we know, we hate 2020! If I have a nickel for every time someone said "2020 is the worst year ever" or "2020 sucks" or any of the other hundred words and sentences on how they hated the year of 2020, I would be rich...
Last week we closed our digital transformation webinar series titled “What are we Transforming into?” hosted by Happy Marketer and the Boston Consulting Group. The experts on our panel were: Joanna Flint, Managing Director, Google's Global Partner Business Shiv Choudhury, Managing Director and Partner, Boston Consulting Group Srotoswini Roy,...
Last week, we hosted the 2nd part of Happy Marketer and The Boston Consulting Group’s 3 part digital transformation webinar series titled “What are we Transforming into?”. The experts on our panel were: Marcus Chew, CMO of NTUC Income, Singapore’s leading insurance provider. Margot Torres, Managing...
Last week, Happy Marketer and The Boston Consulting Group launched a 3 part digital transformation webinar series titled “What are we Transforming into?”, with one core purpose - bridge the widening gap between digital transformation ambition and execution thereby making this jargon-heavy world a bit...
Marketing is a very interesting field where we face numerous challenges in the market while trying to build solutions to overcome these challenges. Just like COVID-19, mobile app marketing did not have its vaccine ready. It was rather being researched in a company called AppsFlyer...
What does the concept of being a “data-driven organisation” really mean? A data-driven organization identifies the insights it needs data to inform, effectively manages that data and empowers its team to use the data. And a successful data project is one that is tied completely...
Photo by Christopher Gower on Unsplash In my earlier blog, The Synchronicity Between Business & Data Analytics, I looked at the need for businesses to evaluate the Who, Why and What of Data Analytics to prevent them from falling into the Solow Paradox. In this blog, I...
“Nothing ever becomes real until it is experienced.” - John Keats As the world is still gauging the full impact of the COVID 19 Pandemic, it is crucial for us to come together, collate our resources and plan ahead. In this spirit, we brought together the...
No business can operate in isolation. We need to communicate, collaborate, brainstorm, make decisions, discuss different items with stakeholders associated with the business, and for all this and much more we need to meet these parties, whether in person or via phone calls/ video calls. Setting...