Last week we closed our digital transformation webinar series titled “What are we Transforming into?” hosted by Happy Marketer and the Boston Consulting Group.The experts on our panel were:Joanna Flint, Managing Director, Google's Global Partner BusinessShiv Choudhury, Managing Director and Partner, Boston Consulting Group Srotoswini Roy,...
Last week, we hosted the 2nd part of Happy Marketer and The Boston Consulting Group’s 3 part digital transformation webinar series titled “What are we Transforming into?”. The experts on our panel were:Marcus Chew, CMO of NTUC Income, Singapore’s leading insurance provider. Margot Torres, Managing...
Last week, Happy Marketer and The Boston Consulting Group launched a 3 part digital transformation webinar series titled “What are we Transforming into?”, with one core purpose - bridge the widening gap between digital transformation ambition and execution thereby making this jargon-heavy world a bit...
Marketing is a very interesting field where we face numerous challenges in the market while trying to build solutions to overcome these challenges. Just like COVID-19, mobile app marketing did not have its vaccine ready. It was rather being researched in a company called AppsFlyer...
What does the concept of being a “data-driven organisation” really mean? A data-driven organization identifies the insights it needs data to inform, effectively manages that data and empowers its team to use the data. And a successful data project is one that is tied completely...
In my earlier blog, The Synchronicity Between Business & Data Analytics, I looked at the need for businesses to evaluate the Who, Why and What of Data Analytics to prevent them from falling into the Solow Paradox. In this blog, I will be sharing my thoughts...
“Nothing ever becomes real until it is experienced.” - John Keats As the world is still gauging the full impact of the COVID 19 Pandemic, it is crucial for us to come together, collate our resources and plan ahead. In this spirit, we brought together the...
No business can operate in isolation. We need to communicate, collaborate, brainstorm, make decisions, discuss different items with stakeholders associated with the business, and for all this and much more we need to meet these parties, whether in person or via phone calls/ video calls. Setting...
Creating a great company culture is a huge task for every company. Even before the pandemic started, we have a big challenge because we are spread in four different cities. How to make everyone feel connected if they do not physically meet every day or...
Imagine that you are walking from the train station to your office. Using live location tracking, Starbucks sends you a pop-up notification with your regular order, ready to be placed in one click. By the time you reach the franchise, your order is ready and...
