Blog


25 Nov Scale Up Your Social Impact Via Social Media

The true impact of social media can be realized when it's leveraged to further a real social cause. Many corporations and NGOs have begun using social media to their advantage to solve real world problems of or to bring value to different underprivileged segments. This deck outlines a framework with 10 case studies that brands & organizations can incorporate to maximize social impact through social media

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15 Oct 25 Digital Transformation Case Studies In Retail

By now, eCommerce has become common place even in emerging markets and most us have made at least a dozen purchases through our desktops, laptops or smartphones.
But there is a digital revolution brewing within the physical store in that promises to transform the way we browse, compare, evaluate, pay & purchase. Here are 25 global case studies illustrating this evolving movement of digital transformation in traditional retail:
If you have had similar digital experiences in a retail outlet in the past, please do share them in the comments. 
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24 Dec Social Media: 15 Predictions for 2015

It's been a decade since the world has enjoyed the ever-evolving phenomenon of social media. I sometimes really wonder how did we spend the 3-5 hours per day that we currently spend on Facebook, LinkedIn, Twitter, Whatsapp & Instagram pre-2003 when neither of the networks...

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26 Feb What Facebook’s Whatsapp Acquisition Means for Marketers?

In my recently published article by Campaign Asia, I had outlined potential scenarios for how Facebook will integrate new toy Whatsapp into the offering, and what opportunities brands might get out of the blockbuster deal. Here is an infographic which explains the entire article in a glance! ...

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