Blog


15 Feb Should Facebook be used as a branding or a performance marketing platform?

With the recent changes to Facebook’s algorithm and the platform essentially becoming a pay-to-play environment for marketers, the age of question how branding vs performance marketing has been a highly heated discussion among not only my clients but others in the digital industry once again. Here are my thoughts on the subject.

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21 Dec Why You Should Adopt A Mobile-First Mindset in 2016

Marketers simply love their buzzwords and often, it seems that the hype around these concepts are created by the marketers simply just to impress the management.
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Being "Mobile-First" is one of the most popular buzzwords in the digital marketing circles at the moment but is it just another hype or does it have actual impact for your business?

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