Mar 2009

Here’s a long-delayed update on the Google Marketing Boot Camp we wrapped up 10 days ago. It was an intense 2 day event (25th & 26th Feb 09) where we had 8 very smart marketers sitting down and working on their biggest online marketing challenges.

We had every kind of business in there – from affiliate marketers, to online product owners, to larger companies who do B2B lead generation to government organizations to advise other companies.

And while I’m not at liberty to give out too many details about what they do – some of the participants did give us some great feedback. We’ll put up those videos pretty soon on the information page for the workshop (


We covered a lot of topics:

  • Google AdWords Setup & Optimization
  • Google Analytics: Setup & Reporting
  • Google Website Optimizer – Testing & Improving your site
  • Writing Ads that get great CTR
  • Search Engine Optimization
  • Copywriting & Headline Testing
  • Wireframes & Landing Page Design
  • White Papers, Guides & Generation Leads
  • Drip Irrigation via Email follow-up
  • … and much much more!

There was also a fantastic session from Chandrashekar from Google, he gave us some fantastic stats from the recession trends and strategies for fighting the recession by increasing the conversion rate on Google Traffic.


So, here’s a quick thanks to all the participants for taking in two intense days of my babbling. Thanks to Chandra, the Google guy for coming down and electrifying the crowd. And thanks to David for managing the operations and keeping the cogs turning.

The next Google Boot Camp is going to be in April. That one will be structured slightly differently – It will come in two editions – Silver and Gold. The Silver Boot Camp is going to be just one intense day (Friday 24th April), where we’ll rapidly run through all the strategies you need to know about getting and converting traffic from Google.

The gold edition of the Boot Camp will be three days long. You’ll come on Friday and get the same introduction as the rest of the gang. But on saturday and sunday (25th, 26th April), we’ll blast off into a different orbit and spend two days actually working together to implement stuff on your website. We’ll take your existing copy and rewrite it. Take your existing ad campaigns and optimize them. And take all the brain power in that room, and focus it into bringing results for you.

If you have any questions about the workshop, want to know the pricing, or want to register – email me at [email protected]

Rachit Dayal

Is the Managing Partner at Happy Marketer, and handles clients with needs in Web Analytics, Search Engine Optimization, Google AdWords, Website Design and Conversion Consulting.

As Singapore’s first Qualified AdWords Professional and one of the first Analytics Qualified Professionals in the region, Rachit has been on the forefront of search marketing in Singapore since 2004.

But as this industry comes into maturity, he believes now is when the fun is starting – when clients dare to dream of exciting campaigns, and we can finally show tangible positive ROI from all marketing campaigns.