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25 Sep Small Businesses Scaling Up In Manila With WhatsApp Business

Posted at 13:45h in b2c companies, case study, Digital Marketing, marketing strategy, Online Marketing, whatsapp business, whatsapp marketing by Rittika Das 0 Comments

Unless you are in a country where WhatsApp is banned, you will rarely find someone who isn’t using the app for their day-to-day communication. Whether it’s a quick message to be sent to your mother or a meeting location to be shared with your colleague, WhatsApp is your go to app on the phone.

14 Aug Buyer Personas – The Primer to Designing Customer Journeys

Posted at 17:34h in b2b companies, b2c companies, buyer personas, Customer Experience, customer journeys, cx investments, Eloqua, lead score, lifecycle marketing, marketing automation, oracle, oracle marketing cloud, Responsys by Nikhita Joshi 0 Comments

In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.