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27 Mar The Best A Brand Can Be – Gillette’s Close Shave With Cause Marketing & Brand Purpose

imageGone are the days when marketing communication was about pitching strategically thought out product benefits in witty consumer-speak and well-crafted visuals. I can hear marketers breathe a collective sigh of relief at its demise. Because, clearly, its replacement, the cause marketing campaign is an easier beast to tame, right?
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