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15 Oct How Can You Amplify Marketing Automation With Media?

Posted at 12:37h in buyer personas, lead conversion, lead generation, marketing automation, paid media by Nikhita Joshi 0 Comments

Every single digital practice is intertwined in one way or another. If you dig a little deeper, you’re sure to find aspects of each practice that informs the other to perform better.

14 Aug Buyer Personas – The Primer to Designing Customer Journeys

Posted at 17:34h in b2b companies, b2c companies, buyer personas, Customer Experience, customer journeys, cx investments, Eloqua, lead score, lifecycle marketing, marketing automation, oracle, oracle marketing cloud, Responsys by Nikhita Joshi 0 Comments

In a world where individuality and personalisation is celebrated, understanding your buyer personas and creating journeys to suit their needs is highly important.