10 Jan, 2018 New Product Development and Branding — Case Study on Bus Uncle
Bus Uncle has been called “Singapore's
Wondering what Bus Uncle is?
Blog
05 Feb, 2016 Have You Made Google Ads Interactive Yet?
Online ads are no longer meant just to watch. Learn how interactive media ads are different from static ads, and how they will take your online advertising campaigns to the next level.
05 Jan, 2016 40 Inspiring Social Media Case Studies
Are you looking for some inspiration for your Social Media Campaigns in 2016?
18 Apr, 2015 Top UI, UX & Design Mistakes Most Singapore Websites Thankfully Avoiding
Posted in Advertising, Analytics & Testing, B2B Brands, Branding, Case Studies, Clients, Content Marketing, Conversion Rate Optimization, Conversion Strategies, Designing, Digital Marketing, Display Advertising, Email Marketing, Pinterest, Testing & GWO, Web Design, Website Branding, White Papers & Reports, YouTube
Note - The following guest post is written by one of the trainers for Happy Marketer's course on covering everything related to User Experience & Design and applying it to Digital Marketing channels like Websites, Mobile Apps, Mobile Sites, Digital Advertising, Social Media and Content Marketing. Call (+65)...
31 Jul, 2014 How To Make Ideas Stick
Posted in Case Studies, Content Marketing, Copywriting, Facebook, Online Marketing, Slideshare, Social Media, Twitter, Viral Marketing
Based on Chip & Dan Heath's bestseller 'Made to Stick', this slide deck shows how we can apply 6 rules to make our own messages “stick”. With social media case studies from Mc Donalds Gol! World Cup Brasil commercial, P&G's #LikeAGirl campaign, Dumb Ways to...
16 Apr, 2013 4 Things Brands Should Keep in Mind Before Going Social
Being a marketer, I always look at the brand and its' positioning in online media which in most case is an extension of their offline presence. Surprisingly, some brands have transitioned quite well from offline to online. On the contrary, some brands exist only in...
06 Mar, 2013 Dell’s Impressive Customer Engagement on Twitter
Dell is one of the early adopters of Twitter for customer engagement & had received a lot of attention for their sales strategies even back then. It is one of the most frequently used case studies when we talk about how companies are leveraging on...
09 Feb, 2013 I confess…
If you live in Singapore or are in anyway related to the National University of Singapore (NUS), you probably know what I am gonna be talking about. Yes, it is about the super popular Facebook page created by NUS students called “NUS Confessions”. This page...
21 Jan, 2013 Happy Marketer: 2012 in Review
Posted in Case Studies, Education, Google Analytics, Happy Marketer, Mobile Marketing, News & Updates, Search Optimization
Wow - what a year! Here at Happy Marketer, 2012 was an absolutely whirlwind year. And as we take a breather now in late January (the first few weeks into 2013 were a busy dash for us), let me quickly recap the year for you...
21 Jan, 2013 ‘LHL’ Leading Singapore by Example on Social Media!
The 'four cornered fight' in the upcoming Punggol by-election is only 5 days away and there is tremendous hue & cry about the 4 nominated candidates on both traditional and social media - and mind you this is a contest for just 1 parliamentary seat...