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Note - The following guest post is written by one of the trainers for Happy Marketer's course on covering everything related to User Experience & Design and applying it to Digital Marketing channels like Websites, Mobile Apps, Mobile Sites, Digital Advertising, Social Media and Content Marketing. Call (+65)...
Based on Chip & Dan Heath's bestseller 'Made to Stick', this slide deck shows how we can apply 6 rules to make our own messages “stick”. With social media case studies from Mc Donalds Gol! World Cup Brasil commercial, P&G's #LikeAGirl campaign, Dumb Ways to...
Being a marketer, I always look at the brand and its' positioning in online media which in most case is an extension of their offline presence. Surprisingly, some brands have transitioned quite well from offline to online. On the contrary, some brands exist only in...
Dell is one of the early adopters of Twitter for customer engagement & had received a lot of attention for their sales strategies even back then. It is one of the most frequently used case studies when we talk about how companies are leveraging on...
If you live in Singapore or are in anyway related to the National University of Singapore (NUS), you probably know what I am gonna be talking about. Yes, it is about the super popular Facebook page created by NUS students called “NUS Confessions”. This page...
Wow - what a year! Here at Happy Marketer, 2012 was an absolutely whirlwind year. And as we take a breather now in late January (the first few weeks into 2013 were a busy dash for us), let me quickly recap the year for you...
The 'four cornered fight' in the upcoming Punggol by-election is only 5 days away and there is tremendous hue & cry about the 4 nominated candidates on both traditional and social media - and mind you this is a contest for just 1 parliamentary seat...