Happy Marketer is now Merkle Singapore. Please check out our new website at https://www.merkleinc.com/sg/.
I woke up this morning and as usual, the first thing I did was to check my Facebook notifications. Delighted to see 8 notifications from overnight, I clicked on the notifications icon and guess what?! They were not notifications from a stalker who likes all...
After a pretty long, productive week I was enjoying a relaxed foot massage at Kenko in Vivo City, when my homie Eshaan pinged me saying can I come over the G2000 outlet after my massage. I inquired why and he said he needed to use...
An Indian television talk show that aired on various channels within Star Network along with Doordarshan's DD National. The first season of the show premiered on 6 May 2012 and marked the television debut of popular Bollywood actor and filmmaker Aamir Khan. While Hindi is the primary language of the show, it was also dubbed and...
A few weeks ago Dave & I were invited to Hong Kong for deliver our first corporate training in that country (surprisingly it was my first trip to Hong Kong after living in the region for 16 years!) and the theme was how can luxury...
Pepe finds its cool dude – the Pepe guy through Facebook “Are you Pepe”… Well I am Pepe’d by this digital campaign which kicked off in May 2012 through Facebook to find the coolest dude and the person who carries The Pepe Attitude. This campaign was...
It is amazing how transient life is and how quickly things can and do change. No, I ain’t discussing the Vedanta Vani or The Philosophy of Josiah Royce, but am referring to the efforts of the world’s largest food and nutrition company on social media...
I recently wrote a blog post about how social media is revolutionizing the way we consume, disseminate and monetize sporting content, focusing on some of the innovative strategies that were launched at SuperBowl XLVI last week. Following the match where the Giants piped the Patriots...
This morning, I woke up to an interesting snail mail in my inbox - My insurance provider Prudential Asset Management (Singapore) Limited would be changing it's name to Eastspring Investments (Singapore) Limited. That was a perfect way to awaken with my eyes wide open as...
Slept through the whole of 2011 and need to prepare your 2012 plan for Google Analytics? Fret not, we’ve gotten you covered! This one post summarizes all the major news, updates and controversies that happened in the Google Analytics world in this last year. After a...
On November 2nd & 3rd 2010, our Principal Consultant - Rachit Dayal delivered two presentations at the InCosmetics Bangkok Tradeshow's "Marketing Trends" event. [frame_center]https://www.happymarketer.com/wp-content/uploads/2010/11/rachit_incosmetics.jpg[/frame_center] Powerful Websites - Finding the Balance between Attractive & Usable A presentation on how websites have changed over the last 15 years, and salient...