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17 Jun Chatbots: How Should Brands Leverage Them?

Over 2.5 billion people across the world (that is one-third of the world’s population) use some messaging app or the other. It would be a sin to waste such an opportunity by not leveraging chatbots. In my previous blog, I discussed how chatbots automate redundant jobs and activities that save cost and time whilst ensuring the customer experience is not affected. Whether you adopt them or not, they are here to stay. It is very likely that 50% of us have spoken to a bot by now, maybe even without realising it. It is also possible that in the near future you would have had more conversations with a chatbot than you would have with your significant other and it will also be seamless in the days to come.