Last week we closed our digital transformation webinar series titled “What are we Transforming into?” hosted by Happy Marketer and the Boston Consulting Group. The experts on our panel were: Joanna Flint, Managing Director, Google's Global Partner Business Shiv Choudhury, Managing Director and Partner, Boston Consulting Group Srotoswini Roy,...
Last week, we hosted the 2nd part of Happy Marketer and The Boston Consulting Group’s 3 part digital transformation webinar series titled “What are we Transforming into?”. The experts on our panel were: Marcus Chew, CMO of NTUC Income, Singapore’s leading insurance provider. Margot Torres, Managing...
Last week, Happy Marketer and The Boston Consulting Group launched a 3 part digital transformation webinar series titled “What are we Transforming into?”, with one core purpose - bridge the widening gap between digital transformation ambition and execution thereby making this jargon-heavy world a bit...
Marketing is a very interesting field where we face numerous challenges in the market while trying to build solutions to overcome these challenges. Just like COVID-19, mobile app marketing did not have its vaccine ready. It was rather being researched in a company called AppsFlyer...
What does the concept of being a “data-driven organisation” really mean? A data-driven organization identifies the insights it needs data to inform, effectively manages that data and empowers its team to use the data. And a successful data project is one that is tied completely...
“Nothing ever becomes real until it is experienced.” - John Keats As the world is still gauging the full impact of the COVID 19 Pandemic, it is crucial for us to come together, collate our resources and plan ahead. In this spirit, we brought together the...
Who knew staying awake past midnight on the last day of 2019 and ushering in a new year, a new decade and hoping for new opportunities would turn out to be everyone’s worst nightmare? It’s been eight months into the year and I am sure...
The life of a marketer is difficult. Tight deadlines, overnight campaigns, competition pressure, tough KPIs, incomplete data & workarounds to understand a campaign’s performance. A marketer is often busy with operational activities, they don’t realise the risk of Mobile Analytics Syndrome. I’m no doctor. However, I’ve...
When I first announced that I was joining Happy Marketer, I had mixed reactions from both sides — friends who are marketing leaders in brands thought I was way too old to slog it out in an agency; whilst new colleagues asked me (often with...
Are you planning to launch a digital marketing campaign, perhaps to drive awareness about your services or to generate sign-ups for a new offer on your website? If your answer to the question is yes, then do you think that your website is ready to support the campaign?